• Monday, May 20, 2024
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Bschool strategy bootcamp plans immersive training experience for participants

Bschool strategy bootcamp plans immersive training experience for participants

Bschool, Africa’s pop culture academy, has concluded plans to host this year’sedition strategy Bootcamp tagged an ‘Immersive Virtual Experience’.

The event is expected to hold on October 21 – 24, in Lagos State. the strategy Bootcamp would impact practitioners in advertising, marketing, retail,pop culture and creative sectors.

Bschool is a strategy and innovation school set up to provide an unconventional learning system for business, marketing and creative professionals. It is the new School’ for entrepreneurs, admen, marketers, and corporate executives.

From October 21 – 24, Bschool will be running a series of live workshops. A 4-day virtual getaway for senior marketers, brand custodians and business leads, who are planning to hold strategy retreats and to develop business transformation plans.

Read also: COVID-19: Union urges FG to adopt strategies to revamp economy

The webinar will be hosted by Frankline Ozekhome, the head of strategy and digital at Insight Publicis, whilethe training will focus on mega-industry themes, consumer insights and the dynamics that apply to sectors like retail and eCommerce, home and personal care, FMCG, and financial services.

“We have witnessed more shifts – economic, technological, social, cultural – in 6months than we have in over 5 years. Now, it’s time to make sense of these changes and the attendant impact on business, markets and consumerism,” saidOzekhome.

According to him, the course modules include AI Marketing, CX strategy, behavioural economics, business model Innovation, product design, cultural foresight and trend codes, scenario planning, and customer engagement.

Organisers say that organisations looking to send delegates can view the programme schedule on its website.