Advertising and product promotion play a pivotal role in the success of any enterprise, and the need for a wider reach pushes businesspeople to invest proportionately in advertising.
With the availability of numerous varying advertising methods, individuals need to pick which works best for them.
Brandon Shiu-Nan See, the brains behind Digiceptual, spoke with us on how people can raise the bar when it comes to advertising.
Brandon Shiu-Nan See is a globally acclaimed ad strategist. Through his advertisement strategy firm, he has helped numerous fashion brands increase their revenues exponentially by employing never-seen-before advertisement methods.
“Social media is an important part of the modern advertisement game,” he says.
“By this, I do not only mean putting your brand out there for all to see. People should also maintain a good image of themselves and their various brands on social media platforms to avoid negative ratings and reviews. This can make or destroy a business.”
According to Brandon Shiu-Nan See, people should seriously consider endorsements as a form of advertisement.
Read also: Five top qualities to become a go-getter in life – Kristina Nazaryan
Having been a player in the fashion advertisement industry for a while now, Brandon knows just how influential some public figures can be. “Identify a public figure, celebrity, athlete, or anyone who you think has significant pull in the market and offer him a deal he cannot turn down,” he explains.
“These people command masses, and people aim to replicate their way of life. Whatever they wear, eat, drive, or live in is what their followers want to have too.”
He adds that getting a popular personality on board is an almost certain key to the success of a business.
While print media was the preferred method of advertisement in years past, the advent and widespread use of social media platforms has changed that. Now, Brandon Shiu-Nan See utilizes paid Facebook and Instagram ads to reach a larger audience. With over a billion users, many of who spend a significant amount of time scrolling through their newsfeed, the opportunity to attract new viewers has increased exponentially.
Brandon Shiu-Nan See also thinks that enticing consumers in various ways is a super-effective method of popularizing a product. “Be it the ‘buy four, get two free’ advertisements that we see all over or offering a significant percentage on discount if some condition is met, this method attracts the people to a product. Everyone likes a good deal,” he concludes.
While there are numerous advertisement methods out there, some are simply better and more efficient than others.
People should use the ones that are projected to be more effective for them. And with the help of ad specialists such as Brandon Shiu-Nan See and his Digiceptual firm, people can now easily put their brands out there in the market.
