Blue One Founders Explain How Technology Helped the Brand Become One of the Best

Technology and digital marketing go hand in hand. You return home at night with thirty-six unread messages and twenty-nine unopened emails from companies that request you to visit their online stores to check out their products. But how do you gauge the impact of technology on a brand? Blue One owners, Jarret and Crystal, explain with their real-life examples.

Blue One is a luxurious boutique in Hamptons that draws significant attention from NYC elites because of its range of handpicked products. While their massive following on Facebook and Instagram certainly helps their business, the owners feel that the way they use technology has made an enormous difference in reaching out to their audience and providing them with the best shopping experience.

The transition from frustration to confirmation

Think about this from an online store owner’s perspective – a potential customer visits your store, adds a few items to his cart, but doesn’t complete the purchase. He shuts down the browser and gets busy with other things. Isn’t that frustrating?

Jarret and Crystal experienced the same thing after they had introduced their online store. A few people wouldn’t complete the purchase and would abandon their carts midway. They came up with an innovative way to tackle the situation.

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The couple set up a contact information form right before anyone could check out to complete their purchase. It asked a few simple things: full name, email address, city, and phone number (optional). Once the potential customer would fill out the details, the backend of Blue One’s website would store the information immediately. If the visitor completed the purchase, it was a conversion for Blue One. Still, if he didn’t, the site would send email reminders using the information it had earlier collected regarding completing the purchase because there are items left in the cart.

Jarret and Crystal feel that making such small, but high-impact changes to their website now helps them generate more conversions than ever. According to their statistics, their in-store personalization feature allows converting nearly 37% of their visitors who abandon their carts. This transition not only brings new customers but also converts them into repeat customers.

Personalized suggestions

How many times has it happened that you visit an online store to buy something, and you end up buying two more things because of the store’s suggestions? It’s a genius marketing strategy used by hundreds of online stores these days, and Blue One is no exception.

Jarret explains, “We use artificial intelligence to make smart suggestions based on customers’ choices. Instead of randomly providing suggestions that don’t add value to the customer, we narrow down our list using AI. If someone is buying a dress, we recommend buying matching shades. If you are buying a pair of shades, we recommend buying a handbag that will look stylish with it.”

According to the couple, your suggestions need to appeal to the customer’s taste to make them want to hit the next purchase button. Blue One is now one of the most sought-after boutiques in NYC and Hamptons not just because it provides world-class merchandise; it is also because of the way the owners leverage technology to improve their brand identity and overall shopping experience.