As the Africa Finance Corporation (AFC) marks its 15th anniversary, it is rebranding to deliver new infrastructure potential in Africa, a statement from the Corporation, which has, with ‘Instrumental Infrastructure, Instrumental Africa’, as its strapline, said on Monday.
The corporation’s new logo embodies its mission to be the bridge to a prosperous African future, as it relentlessly strives to advance its continent’s instrumental position as it takes its place on the global stage.
Core to its approach, is turning infrastructure into an instrument for change. “We consistently deliver fast and sustainable solutions to close Africa’s infrastructure gap and unleash our continent’s prosperity. In so doing, we seek to elevate Africa’s instrumental role as a critical engine of global growth,” a statement from the Corporation said.
Through impact investing in infrastructure, we are committed to helping the continent position for greater success in a world of growing crisis and complexity. Ultimately, the Corporation is working to shine the spotlight on Africa as a major supplier of beneficiated resources, goods and services, and as the primary source of metals and minerals for new energy transition—with the underlying goal of creating jobs for the world’s largest and youngest workforce.
As Africa’s leading infrastructure finance institution, offering end-to-end finance and consultancy, AFC’s rebranding reiterates its capabilities to deliver across power, heavy industries, natural resources, transport, logistics and telecommunications.
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“Our new identity reinforces our role in working to advance Africa’s instrumental role as a global growth engine,” said Samaila Zubairu, President and CEO of AFC. “Through impact investing in infrastructure, we are committed to helping the continent position itself for greater success in a world of growing crisis and complexity.”
With Africa’s infrastructure investment needs estimated at US$130 to US$170 billion a year, AFC’s new branding is emblematic of its strategic developmental role in the sectors most critical as growth engines for sustainable economic development. In the process, millions of jobs required for the continent’s rapidly growing youth population are generated.
This approach leverages on Africa’s many advantages, including: the African Continental Free Trade Area agreement, which has created a single market of almost 1.4 billion people, the world’s largest, the world’s biggest reserves of minerals such as cobalt which are required for the global green energy transition, a workforce that is projected to exceed that of either China or India by 2034 and a population that is forecast to reach 2.5 billion by 2050, and returns on African infrastructure investments often exceeding that of other emerging markets.
“Our approach puts the spotlight on Africa as a major supplier of beneficiated resources, goods and services, as the primary source of metals and minerals for new energy transition, and jobs for the world’s largest and youngest workforce,” said CEO Zubairu. “Our new brand endorses and anticipates the growing role Africa will play as it takes its rightful place on the world stage.”
