The number of people who have so far won N1 million in the ‘Spell Dangote and Win a Million Naira’ promo has reached 80 as 15 more artisans in Ogun and Kwara States at the weekend joined the millionaires club.
This is coming courtesy of the Dangote Cement Bag of Goodies Promo Season 2.
As businesses struggle to stage a comeback after the coronavirus pandemicinduced lull, the promo is designed specifically to help Dangote Cement consumers to quickly overcome the effects of the Covid-19 by rewarding them with cash prizes.
The N1 million winners, mostly artisans and building material dealers whose businesses have suffered a downturn in the wake of the pandemic, were full of praises to Aliko Dangote, saying the money would go a long way into resuscitating their businesses.
The company had during the launch of the promo last month explained that the N1 million wining prize was a form of palliative in which 1,000 people would benefit as people and businesses strive to stay afloat.
The company’s director of marketing, Funmi Sanni, explained that the promo was deliberately designed to cushion the negative effects and impact of Covid-19 on businesses and families.
In Ilorin and Abeokuta, the winners took to dancing as they received credit alert shortly after being presented with their symbolic cheques. Sanni expressed appreciation to the winners for their loyalty to the Dangote Cement brand.
She stated that more than 80 people have won a million naira and that the management expects many more in the coming weeks across the nation because 1,000 of them have been earmarked to win a million naira.
According to her, the Bag of Goodies Season 2 is the biggest promo ever in the country because at the end of the promo a total sum of N1 billion cash would have been won by the consumers of Dangote Cement across the country.
Sanni who was at Ilorin but was represented in Abeokuta during the cheque presentation noted that the promotion was to encourage the customers to continue patronising the product, which according to her, is the best in the country.
She said the company had been making efforts to satisfy its teeming customers to the fullest, adding that apart from the premium quality of the product, the firm has also introduced several customer-driven promotional offers in order to keep their relationship intact.
