NTA Properties, PR Distinction offer marketing opportunities at exhibition

Nigeria Televi­sion Authority (NTA) Prop­erties and PR Distinction, a Lagos-based public rela­tions and consultancy firm, are offering marketing op­portunities to producers and distributors of home and office equipment through an exhibition.

The companies’ Home and Office Exhibition is an ‘annual’ event that has exist­ed for over a decade through which they showcase the latest designs in home and office products.

The exhibition also show­cases the latest home and office furniture, appliances; interior decorations, house finishing materials, security gadgets, cleaning and safety equipment from various ex­hibitors.

At a press conference in Lagos recently, the compa­nies said this year’s event which anticipates over 3,000 visitors, promises a remark­able improvement on earlier editions.

Alero Edu, PR Distinc­tion’s Lead Consultant, dis­closed that the brief interlude in the staging of the exhibi­tion was used for strategic planning of this year’s outing.

“We have planned to do it differently this year hav­ing spent the last two years to strategise and perfect our arts. We have chosen a more strategic venue and now have formidable and dependable partners who are bringing new ideas and resources to bear on the execution of the fair”, she said.

She explained that their choice of Lagos Country Club, G.R.A, Ikeja, Lagos as venue of the exhibition is intended to increase traffic and raise the profile of visi­tors at the fair.

She added that they have fostered strategic partnership with Sandtex Portland Paint and Products Limited and 3invest Intelligence as media partners.

According to her, the fair slated for March 13-15 targets government agencies and functionaries, procurement managers, high net worth in­dividuals, estate developers, interior decorators, private and public organizations, and the general public.

“We have invited high net-worth individuals, captains of industries to participate as special guests at the of­ficial opening ceremony and during the fair. Our sponsor, Sandtex Portland Paints and Products Plc will be giving away lots of surprises/dis­counts and will host visitors and exhibitors at the closing ceremony,” she said.

Edu informed that the ‘Visitor’s Choice Award’ which was introduced in 2009 and won by the Chair Centre Limited and in 2010 by Interieurs would also fea­ture in this edition, inviting visitors to visit the fair as admission is free for all.

CHUKA UROKO