One of Nigeria’s foremost financial institutions, Guaranty Trust Bank plc has raised the service bar for Nigerian financial institutions with the recent unveil of its “Social Banking” service on Facebook. The new offering which is the first of its kind by any Nigerian bank allows the public open GTBank accounts and get customer service support on Facebook.
Speaking at the unveiling of this innovation at the bank’s corporate head of in Lagos, Segun Agbaje, chief executive officer, Guaranty Trust Bank plc said the bank’s objective is to engage the public where they work, live or play, adding that “the new service would enable persons on social networks like Facebook commence a banking relationship and platform transactions 24 hours in a day, and 7 days in a week safely and conveniently, without having to leave the platform.”
Agbaje said: “This novel service presently allows people open GTBank accounts and get customer service support on Facebook and in a couple of weeks, we will introduce new service options that include money transfer, airtime purchases and bills payments”, affirming that GTBank is committed to the convenience of its stakeholders “and the bank would continue to introduce value adding alternative channels into the future”
He further noted that GTBank has been at the forefront of industry innovations within the Nigerian financial service sector over the last 22 years. “The Bank is the first Nigerian institution to have recognized online/social channels as an emerging service point and has over one million followers on Facebook; the largest for any African Bank.
Additionally, the bank recently introduced GTBank Mobil Money, a highly secure application that allows customers and non GTBank customers perform transfers and payments from their mobile phones to any phone subscriber within the country.”
According to GTBank, its internet banking platform is one of the most robust in the country, supporting a wide array of service offerings that include bills payments, own and third party transfers and foreign exchange transfers to any bank account in the world.
The bank’s alternative banking channels were given a Payment Card Industry Standards Council (PCISSC) certification late last year, implying that the channels meet acceptable technical and operational requirements to prevent credit fraud, hacking and other security vulnerabilities.