In its bid to beat competition and offer product variety, Euro Global Foods and Distilleries Limited have extended its Czar brand to trendy and smaller sizes.
The company recently entered the market with new variants of the Czar Vodka brand. These are the Czar Ice 33cl in a new can and Czar Vodka in a new 12cl pet bottle.
Felix Aighobahi, the company’s director of sales, said in a statement made available to Business Day that Euro Global always strives to give its customers what they expect, adding that the company is pleased to give them its products in quality and attractive packages.
“Czar Vodka and Czar Ice are premium drinks for macho men who appreciate quality and love to express their passion. Their superior blends have made them top choices for consumers around Nigeria. We believe the new pack sizes will make them more appealing to consumers,” he said.
Czar Vodka is made of pristine ingredients and triple filtered.
It has a distinctive soft and smooth taste that makes it a perfect mixer. The product was first launched in a 75cl bottle in October 2011 with the new 12cl pet bottle being its first extension.
Czar Ice, on the other hand, is a spirit mixed drink blended with lemon flavors that contains 5.5 per cent alcohol per volume. It was initially launched last year in a unique 330ml bottle, with the new attractive can packaging being the first extension of the product.
Aighobahi disclosed that both products will be supported with extensive marketing and communications campaign starting this February.
“We are also putting in more distribution arrangements to ensure that our new products are available in major markets, clubs and bars across the country. We are confident about the quality of our products and we will support it with the right sales activations to make it very popular,” he said.
Euro Global Foods is a member of Sona Group of Companies, a conglomerate based in Nigeria for the last three decades with diversified business interests in plastic packaging, foods and beverages, real estate, power and industrial gases.