• Monday, April 22, 2024
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BusinessDay

Euro channel picks EUTELSAT 16A to extend reach in sub-Saharan Africa

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 The range of channels broadcasting across sub-Saharan Africa via the EUTELSAT 16A satellite further increased this week with the launch of Euro channel, the international TV channel dedicated to European films and series.

Eurochannel’s selection of EUTELSAT 16A marks the latest step in its international expansion and comes three months after its launch into all Europe via Eutelsat. The channel has signed a new five-year contract for capacity and services with Eutelsat Communications.

Leveraging EUTELSAT 16A’s powerful Ku-band footprint that sweeps across Africa, from Senegal in the West to Madagascar in the East, Eurochannel has joined a digital platform uplinked by Eutelsat and comprising over 20 TV channels. Eurochannel is broadcasting programmes subtitled in English, French and Portuguese, with terrestrial headends its principal target.

Eurochannel Chairman and CEO, Gustavo Vainstein commented: “When we analysed our options for expansion across sub-Saharan Africa EUTELSAT 16A quickly emerged as the obvious choice for its high-power and strong reach of our target audience. Working with Eutelsat since our launch across all Europe last year has enabled us to develop a solid relationship which we look forward to taking to the next level with this new phase in our international development.”