United Arab Emirates’ (UAE) telecommunications company, Etisalat Nigeria has entered into strategic alliance with Total Nigeria Plc with a view to expanding its retail network in order to bring its unique products and services closer to its teeming subscribers. The telecoms company, weekend unveiled its state-of-the-art Mini Experience Centres at Total Nigeria’s Sura Service Station on Lagos Island. The Mini Experience Centre which is one of 45 launched by the telecoms company is the result of a partnership agreement between Etisalat Nigeria and Total Nigeria Plc.
The two companies had in June 2012 formally signed a Master Lease Agreement to establish retail sales outlets in select Total service stations nationwide. The Master Lease Agreement was signed in Lagos between the Chairman of Etisalat Nigeria, Hakeem Bello-Osagie, and a team of Total Nigeria staff, led by its managing director, Francois Boussagol. Speaking at the unveiling ceremony, Steve Evans, chief executive officer, Etisalat Nigeria, said that the mini experience centre concept has further reinforced that the customer is at the heart of everything the company does.
“For us at Etisalat, customer focus simply means putting customers at the centre of all business decisions, ensuring that our customers can access our products easily and can easily deal with any issues that they have experienced with our service.” “It has always been our strategic objective to deliver world class telecommunications services that are relevant and aligned to the needs and lifestyles of our respective customers. It is for this reason that Etisalat has decided to partner with a global and reputable organisation like Total with the relevant expertise and experience in delivering world class products and services. Choosing the right partner is important, and we feel that both brands represent quality and will reinforce each other’s values,” he said. The partnership, he said, has further increased the company’s retail footprint and customer touch points across Nigeria.
Before now, the company had 90 state-of-the-art Experience Centres around the country. The mini experience centres would be availing customers and prospects of all Etisalat’s offerings, ranging from data to voice and would be manned by well trained personnel to ensure customers’ delight. “The new experience centres are built in our signature state-of-the-art designs to excite and provide our customers with the latest products and services in the market as well as offering them an unparalleled retail experience,” Evans said.