• Thursday, December 07, 2023
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BusinessDay

Eating out, seek extra value in your spending

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Sometimes you may want to take your family, friends or loved ones out for fun to such places as restaurants, beach, and recreation ground, among others. There is need you go to the one that can offer you good quality services with low price and in a decent environment, experts advise.

For instance, Chicken Republic can now give you a low price offer for a purchase of its Spicy Crunch chicken with rice. The Spicy Crunch chicken is seasoned to perfection with Chicken Republic’s signature West African spices.

Susan Rotimi, head of marketing and public relation, Chicken Republic, said, “we are inviting guests to take advantage of our irresistible limited time offer to try our Spicy Crunch chicken. Customers can enjoy a Spicy Crunch combo with rice at an incredible price of N600”.

According to her, as part of a global market repositioning strategy, Chicken Republic, a world-class modern African Quick Service Restaurant (QSR) brand has commenced the revamp of its restaurants just as it has also introduced its variant of crispy chicken named Spicy Crunch™ to offer extraordinary dining experience to its customers.

Rotimi, said “Chicken Republic is committed to developing best-in-class ambience that offers customers more than an eating experience. This is the way we are living our commitment to helping our customers get more out of life” She added that Chicken Republic will continue to offer soulful, African spiced chicken delivered in a world-class modern environment saying “we realise the importance of constantly raising quality and standards in order to improve customer satisfaction”.

She further disclosed that the company has recorded a 70 percent increase in sales year on year of revamped stores, a development which is said to be the result of the fresh modern ambience the revamped restaurant offers.

The company remains optimistic about its operations and confidence that the investment made in key areas of its business will deliver strong competitive edge and position the brand for an upward growth in the QSR sector, she said.

Speaking at the experiential soft launch of Spicy Crunch in Lagos, Kofi Abuna, chief operating officer, said the innovation is based on a well carried out research which indicated a high demand for crispy chicken. 

 

HOPE MOSES-ASHIKE