Scottish whisky brand, The Macallan and ATAFO, one of Nigeria’s most celebrated fashion brands, unveiled the Synonymously Luxe-Spring/Summer ’25 collection this past weekend.
The highly anticipated collaboration delivered a spectacular showcase of artistry, craftsmanship, and innovation, setting a new benchmark for African luxury fashion by seamlessly incorporating bold, bespoke designs with an immersive, multi-sensory experience.
The two-day fashion experience began with an exclusive, multi-sensory showcase held in Ikoyi, Lagos. Guests, including fashion influencers, and industry leaders, such as Ebuka Obi-Uchendu, IK Osakioduwa, The Founder and CEO of Red Media, Adebola Williams; CEO, Eton House, Francis Obazuwa; Multimedia personality, Gbemi Olateru-Olagbegi, Fashion & Lifestyle Content Creator, Akin Faminu, and other distinguished guests, experienced ATAFO’s bespoke designs in an intimate and interactive format designed to immerse guests in the collections.
Read also: The Macallan, Mai Atafo renew collaboration to showcase Nigeria’s fashion on global stage
The Synonymously Luxe fashion show was a remarkable display of excellence showcasing ATAFO’s impeccable tailoring and bold yet sophisticated designs. Each piece reflected the brand’s dedication to harmonising innovation with tradition, showcasing the craftsmanship that has become a hallmark of African fashion.
The experience was further elevated by immersive soundscapes from Bang & Olufsen and the enchanting allure of Clive Christian’s signature fragrances while savouring the refined taste of The Macallan.
“The Synonymously Luxe collection was a perfect platform to showcase the synergy between luxury fashion and whisky craftsmanship,” said Hammed Adebiyi, Senior Brand Manager for Edrington Portfolio Nigeria. “This collaboration reaffirms The Macallan’s commitment to supporting African creativity and ensuring it receives the global recognition it deserves,” he added.
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