MILO drives growth across distributor, trade partner network in Nigeria

Boladale Odunlami, Commercial Director, Nestlé Nigeria, has said that MILO was leveraging promotional initiatives to drive its beverage growth across the company’s distributor and trade partner network across Nigeria.

The brand recently launched the ‘MILO Text & Win Promotion,’ a nationwide consumer campaign designed to reward loyal consumers with prizes while also celebrating the trust they have continued to place in the brand.

Odunlami also disclosed that extensive measures have been put in place to ensure promotional sachets are available nationwide, giving consumers across Nigeria an equal opportunity to participate in the promo.

Olubunmi Otti, zonal coordinator, Federal Competition and Consumer Protection Commission (FCCPC), South-West Zonal Office, Lagos, stated that the Commission is providing the necessary regulatory oversight to ensure the promotion is conducted fairly, transparently, and in accordance with the regulatory framework governing consumer promotions in Nigeria.

Reinforcing the importance of consumer protection and transparency, Otti further assured consumers that the FCCPC will continue to monitor the campaign to ensure participants receive the rewards promised under the promotion.

Gilbert Tweneboah-Koduah, Category Lead, MILO, Nestlé Nigeria, said the promotion is a demonstration of the brand’s appreciation for the loyalty of Nigerian consumers.

“The trust and loyalty of Nigerian families have been at the heart of MILO’s journey in Nigeria for generations,” he said.

According to him, the brand is leveraging on the promotion to celebrate the enduring connection and also express its sincere appreciation to the millions of consumers who continue to choose MILO every day.

“Over the years, MILO has become part of the everyday lives of millions of households, building a relationship that extends beyond the product itself,” Tweneboah-Koduah said.

The promo is expected to run from July to September 2026, and gives two million consumers the opportunity to win rewards, including airtime, cash prizes, and six brand new cars.

Five winners will emerge through the bi weekly draws, while one lucky consumer will drive away with the grand prize, a brand-new family SUV.

To participate, consumers will purchase a MILO 20g promotional sachet, reveal the unique code inside the pack, and either dial *80114# or scan the QR code on the back of the sachet for a chance to win.