How SBC contrbutes to inspire healthier Youthful Lifestyle in 10 years Okolie

In the past decade of hosting the Lagos City Marathon, Seven-Up Bottling Company (SBC) has been contributing to the growth of a healthier youthful lifestyle of Nigerians, Sam Okolie, senior Brand manager at SBC, has said.

Speaking in Lagos at the just-concluded 10th edition of the Lagos City Marathon, Okolie said the Marathon, which began in 2016, has consistently partnered SBC as its official beverage partner. SBC leverages its global brands, such as 7Up, Aquafina, Pepsi, Mirinda, and Supa Komando energy drinks, to energise, hydrate, and refresh all participants at the race.

He said the partnership aligns with the mission of the company to continue to inspire and refresh a youthful lifestyle for Nigerians, adding that SBC is proud to have been part of the Lagos City Marathon journey in the last 10 years refreshing the runners from its inception.

“Seven-Up Bottling Company through our refreshing premium brands continues to ensure that the runners stay inspired hydrated and refreshed on their journey and we are proud to have been a part of the success story of this platform”, said Okolie.

According to him, the organisation remains committed to the ideals of the Lagos City Marathon as a platform to promote a healthier society, and engender peace and friendship among peoples of different races and cultures”.

He explained that because people ran for different reasons, SBC was solidly behind everyone’s ambition to excel in both amateur and professional categories. Working with the organising committee, SBC designed and executed a robust plan to keep the runners refreshed and energised through the entire route of the race with several water points and refreshment booths from the National Stadium, Surulere to Eko Atlantic City in Victoria Island.

Okolie observed that the Lagos City Marathon 10km race for those residing in Nigeria has turned out to be a great attraction judging by the number of participants and the sheer fun and excitement experienced at the starting points in Lekki Phase One over the years.

He further said that SBC’s presence was very visible from start to finish at both the 42 km race for professional athletes and the 10km race designed for leisure and fun runners.

Supa Komando energy drink owned the 10km start while Mirinda added some fun and colour at the 10km finishing point in Eko Atlantic. The marathon provided a platform for consumers to sample the new tasty Mirinda Orange in a specially designed 60cl PET bottle.