Nestlé Nigeria Plc, recently unveiled a multi-layer campaign tagged, ‘Nestlé for Good’ that aims to aggregate the company’s social impact initiatives into a holistic sustainability drive.
“When a company operates at scale, when it reaches millions of people every day, it must hold itself to a higher standard. Creating shared value is not a programme but the way we do business,” Wassim Elhusseini, the managing director, Nestlé Nigeria, said.
According to him ‘Nestlé for Good’ demonstrates how the company translates creating shared value principles into practical actions across nutrition, community development, and environmental stewardship.
He added that the current campaign brings together the company’s programmes designed to enhance lives, improve nutrition, and sustainability across the country.
“It must be accountable not only for its products, but also for the broader impact it has on society, communities, and on the environment,” Elhusseini said.
According to him, economic performance and social progress are not competing priorities, rather they are interconnected.
“Nestlé has been part of Nigerian households for more than six decades, earning a place at family tables, in lunch boxes and at key life moments. This presence is a privilege and it comes with responsibility,” he said.
Victoria Uwadoka, the corporate communications, public affairs and sustainability lead at Nestlé Nigeria, said the campaign highlights the different ways the company contributes to improving lives across Nigeria.
“As a food and beverage company, we have an important role to ensure that families who depend on us across Nigeria have access to adequate nutrition,” she said.
According to Uwadoka, the campaign focused on three pillars: nutrition, thriving communities and protection of the planet. “If we do not protect the planet, then there is no point to everything else we are doing.
“We are committed to protecting the environment to ensure it continues to support future generations,” she said.
Uwadoka said the campaign featured a series of short films highlighting initiatives in areas such as youth and women empowerment, climate protection and dairy development programmes.
She explained that the campaign would run over the next nine months and would highlight the impact of the company’s initiatives and partnerships across Nigeria.
Mohammed Bala, director, department of industrial development, Federal Ministry of Industry, Trade and Investment, said the campaign reflected responsible business practices that align with the government’s agenda for sustainable industrial development.
“Initiatives such as ‘Nestlé for Good’ align closely with national priorities by investing in sustainable sourcing and empowering local farmers and entrepreneurs,” said Bala, who was represented by Esther Popoola, assistant director, department of industrial development of the ministry.
He commended Nestlé Nigeria Plc for the initiative and its contributions to Nigeria’s socio-economic development.
According to him, companies with a long-standing presence in Nigeria play a vital role in supporting local manufacturing, skills development and economic inclusion.
He noted that stronger collaboration between government, the private sector and development partners would be required to unlock Nigeria’s industrial potential and position the country as a competitive manufacturing hub in Africa.
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