Carloha, NFF partner to drive football development in Nigeria

Carloha, the exclusive dealer and franchise holder of Chery vehicles in Nigeria, has partnered with the Nigerian Football Federation (NFF) to support the development of football in the country.

This collaboration underscores Carloha’s commitment to fostering sports excellence and empowering young talents in Nigeria’s football ecosystem.

Speaking at the official signing ceremony, Sola Adigun, expressed enthusiasm about the initiative, stating that the partnership aims to have a long-lasting impact on football’s growth by providing essential support to grassroots and professional football initiatives.

“At Carloha, we believe in investing in the future of sports development in Nigeria, especially supporting our national teams.

“This partnership with the NFF is a step towards strengthening the game of football, by ensuring that players and teams receive the necessary support to excel on both local and international stages,” Adigun said.

Carloha recognised the unifying power of football in Nigeria and sought to leverage its resources to enhance the sports infrastructure and talent development.

Through this partnership, Carloha and NFF will work together to support the national teams and contribute to the overall advancement of football in the country.

Ibrahim Musa Gusau, president of the NFF highlighted the significance of private sector involvement in sports development while stating that they are excited to welcome Carloha on board as a key partner in their mission to elevate Nigerian football.

“With their support, we can further develop programs that will benefit our teams and millions of football lovers across the country,” Gusau said.

The ceremony brought together football and business communities as the collaboration with the NFF is expected to open new opportunities for Nigerian football to thrive.

Liang Long, CEO of Carloha, described the partnership as auspicious, saying the company is determined to drive the Super Eagles to overtake their opponents and qualify for the 2026 FIFA World Cup finals, as a priority project.

“Football is the most popular sport in the world. The Super Eagles is the best team in Africa and we are happy to have the opportunity to support Nigerian football, as the best car company in Nigeria,” Long said.

Beyond Chery’s automotive success, it is also deeply committed to sports development, actively supporting various sporting events and initiatives worldwide.