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Transforming TV entertainment experience with MultiChoice Step Up, Top Up campaign

Chief Customer Officer, MultiChoice Nigeria, Martin Mabutho (right); Head of Customer Value Management, Seun Ikhekua, and Executive Head of Sales, Akin Salu at the MultiChoice Step-Up Campaign briefing held in Lagos.
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Mid-January, leading TV entertainment provider, MultiChoice Nigeria embarked on a campaign offer tagged ‘DStv Step Up’ and ‘GOtv Top Up’, geared towards heightening the TV entertainment experience of its customers by giving them access to a higher package than what they paid for.

The offer is open to both active and disconnected DStv customers on access, family and compact bouquet while Top Up is open to all active and disconnected customers on GOtv Lite, Value and Plus.

Essentially, DStv customers on the Access package who pay for Family package get a boost to view programmes on the Compact package, while customers on the Family package who pay for Compact package get rewarded with Compact Plus package programming. Likewise, Compact customers who pay for Compact Plus package, in turn, get Premium package programming. In the same regard, existing and potential customers on GOtv; including GOtvPlus, Value and Lite get upgraded to GOtv Max at a reduced-price of 2500 Naira while GOtv tops up with 700 Naira, giving customers access to exciting content on GOtv Max package. These upgrades are made within a 48-hour window upon subscription and runs from January 15th to April 15th, 2019.

According to MultiChoice Nigeria, this was a never-been-done campaign offer in over 25 years of operation birthed by its commitment to continually seek new ways of improving customers’ experience on its platforms.

Already, many Nigerians have keyed into this offer to enjoy a whole new different viewing experience with more exciting programming ranging from sports, entertainment, lifestyle, movies, to mention a few.

Still on its customer experience streak, the company has in the last three months churned out new content and new channels as evidenced by the launch of NTA 2, NTA Parliament and NTA News 24 on DStv and GOtv; POP Central on DStv in February. There have also been specially curated pop-up channels that focus on specific movie genres. For example, the M-Net Movies Game On pop-up channel which ran from February 22nd till March 10th featured an abundance of riveting sports movies of all time. Then there was also the hugely popular Big Brother Naija Recap: See GoBBe and Double Wahala in the entire month of March which was available on DStv and GOtv. Kids were not left out in this entertainment spree as a Cartoon Network SuperHeroHQ channel ran from March 15th till the 31st. Meanwhile, DStv Premium customers with an appetite for the greatest cinematic battles of all time can get a filling with the M-Net Movies Epic pop-up channel which opened March 22nd and will run till April 14th.

Of course, there’s the unlimited football entertainment from the Premier League, Champions League, Emirates FA Cup, LaLiga and Serie A; two of the latter which are big-ticket content on GOtv Max. Away from football, there is also wrestling entertainment with WWE as well as the Ultimate Fighting Championship (UFC) available for customers.

At the press conference to announce the start of the offer, Chief Customer Officer of MultiChoice Nigeria, Mr Martin Mabutho said: “It’s our desire to make great content more accessible and this desire drives all our offerings. With the DStv Step Up and GOtv Top Up offers, we are giving our customers the opportunity to experience the exciting programming available across higher packages, at the price of a lower package”.

As the countdown to the end of this campaign draws closer, customers on both GOtv and DStv platforms are encouraged to remain on the upgraded package after the campaign to get the most out of the exciting channels and quality entertainment lined up by MultiChoice for the rest of the year.

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