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Tourism minister tasks stakeholders on collaboration to harness industry potential

Tourism minister tasks stakeholders on collaboration to harness industry potential

Lola Ade-John, Minister of Tourism, flanked by a cross section state commissioners for tourism, and others at the just-concluded 2024 AGM in Abuja

Lola Ade-John, Minister of Tourism, has called for collaboration among key policy makers in the tourism industry in order to overcome the challenges stakeholders, especially tourism and hospitality businesses are facing in the country today.

According to the minister, in her remarks at the just-concluded Annual General Meeting with commissioners of Tourism from the 36 states in the country, including the Federal Capital Territory (FCT), collaboration will further create an environment conducive to sustainable growth and prosperity.

The stakeholders meeting also had in attendance, permanent secretaries and directors of tourism from all 36 states of the federation.

The two-day gathering also brought together key stakeholders including representatives from the Federal Ministry of Tourism, as well as delegates from various government agencies, tourism associations, and private sector practitioners.

The event marked a significant milestone in fostering collaboration and innovation within Nigeria’s tourism industry.

In her keynote address, the minister underscored the importance of collaboration and unity in harnessing the immense potential of Nigeria’s tourism sector.

This is also as she emphasized the need for concerted efforts to overcome existing challenges and create an environment conducive to sustainable growth and prosperity.

“As Nigeria continues to position itself as a premier tourism destination, events like the Annual General Meeting serve as catalysts for progress, driving innovation, and fostering collaboration across the industry.

“The Federal Ministry of Tourism remains committed to advancing the nation’s tourism agenda and looks forward to building on the momentum generated during this successful gathering,” the minister said.

During the meeting, participants engaged in robust discussions aimed at addressing challenges and exploring opportunities for growth and development within the sector.

Key topics included the enhancement of tourism infrastructure, the importance of reliable tourism statistics for informed decision-making, and strategies for promoting sustainable tourism practices.

Technical sessions featuring presentations on topics such as community-based tourism and unlocking Nigeria’s tourism potential also provided valuable insights and sparked constructive dialogue among the attendees.

The event culminated in the formulation of actionable resolutions designed to propel the industry forward, including initiatives to establish a comprehensive tourism development fund and strengthen partnerships between government entities and the private sector.

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