If you drive along Ozumba Mbadiwe Street in Victoria Island, Lagos, slow a bit to catch an artistic beauty that has enhanced the aesthetics of the environment.
The Tiger Pillars is wearing a new look.
It is courtesy of Tiger Beer, which for the third time has breathed new life into the pillars.
The beer brand, which is on a mission to promote unity and celebrate artistic expression, proudly unveiled the newly repainted pillars as a stunning masterpiece that exudes artistry and inspiration.
Through the Tiger Pillars project, Tiger Beer seamlessly combines its iconic brand identity with the extraordinary artistic vision of Charles Okah, also known as ‘The Flying Bushman’. With a strong commitment to fostering creativity and exploring the power of colour, Tiger Beer commissioned Okah to revitalize the prominent pillars, resulting in a mesmerizing visual spectacle that captivates onlookers and reinvigorates the urban landscape. The creative transformation showcases Tiger Beer’s unwavering dedication to enhancing public spaces through artistic expression, instilling a renewed sense of wonder and appreciation for the vibrant intersection of art and community.
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Okwudili Nwakobi, head of brands, sessionable lager at Nigerian Breweries Plc, emphasized the project’s essence saying, “Through the Tiger Pillars, we aim to inspire individuals to unleash their creative potentials, raise awareness among our target audiences, and foster a deep sense of pride between individuals and their communities.”
Okwudili further commented on the project’s significance, highlighting Tiger Beer’s commitment to supporting local artists, promoting urban art in Nigeria, improving the environment and creating shared spaces that embody the true spirit of the community. “Tiger Beer partnered with the exceptionally-talented artist Charles Okah, aka The Flying Bushman, for this project because his creative flare aligns with our goal of creating a meaningful experience for everyone who encounters the Tiger Pillars,” he remarked.
Charles Okah, the artistic visionary entrusted with the paintbrushes, expressed his profound honour and enthusiasm stating, “I am truly honoured to have had the opportunity to collaborate with Tiger Beer on this remarkable project. Through the power of art, we can ignite and tell compelling stories of who we are — that creates a lasting impact on our society.”
Meanwhile, Tiger Beer invites everyone to experience the breathtaking Tiger Pillars at Ozumba Mbadiwe and raise a glass in celebration of the art in Nigeria.
Tiger Beer is a renowned brand celebrated for its dedication to creativity, self-expression, and social responsibility.
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