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Premier records partners Josplay music to bridge gap between industry generations

Premier Records releases new single after 10 years

Premier Records Limited, Nigeria’s oldest music label with the biggest music catalog, has announced a groundbreaking partnership with Josplay, an Africa-focused music streaming platform powered by AI.

Premier Records is one of Africa’s legendary record labels boasting an extensive catalog of era-defining music alongside a roster of contemporary artists. The collaboration will offer a unique opportunity for music lovers across Africa to rediscover timeless classics from the 60s to 2000s, while fostering exciting new possibilities for collaborations between established and emerging creatives.

Read also: Premier Records releases new single after 10 years

“At Josplay, we are passionate about promoting the origins of African musical culture,” said Jideofor Okoro, COO at Josplay.

“Partnering with Premier Records allows us to introduce a whole new generation to the iconic sounds that shaped Afrobeats, while simultaneously creating a platform for fresh collaborations that bridge the generational gap. This endeavor can only be possible with the advanced music intelligence Josplay possesses.”

Speaking further, Okoro noted that through the partnership, Josplay users would gain access to Premier Records’ expansive library, featuring unforgettable hits of the 60s to 2000s alongside the vibrant sounds of today’s hottest artists.

It also opens doors for exciting creative ventures, including remixes, samples, and potential artist collaborations that will breathe new life into classic tracks and ignite the imaginations of a new generation of music creators.

On his part, Michael Odiong, CEO, Premier Records, said, “Premier Records has always been at the forefront of discovering and nurturing talent.

Read also: Premier Records: Positioning for future, after 60 years in music recording business

“The partnership with Josplay allows us to share our legacy with a wider audience while providing a platform for our artists to connect and collaborate with the next wave of African music stars.”

The partnership also signifies Josplay Music’s continued commitment to empowering African artists and fostering a vibrant music ecosystem. With the approach of connecting the past, present, and future of African music, Josplay and Premier Records are determined to create a truly groundbreaking movement that will resonate with music lovers across the world.