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Lilly’s secret: Why underwear should look as attractive as your everyday outfit


One of the first things we do in the morning after having our bath is to put on a fresh pair of underwear.

It’s the backbone of any good wardrobe, along with bras that actually fit us. If we’re being honest, though, our skivvies often play second fiddle to bras; we tend to put more careful thought into our bra choices, but selecting what goes on bottom warrants equal consideration.

There is nothing as stressful and inconvenient as having on underwear that is just too tight or made of poor fabric. In addition to these, there’s a lot of product out there, some would say too much. No doubt this has left you with an overwhelming set of questions about the latest must-haves.

So, with the help of our Lilly’s secret, we are not only able to get comfortable and attractive underwear but undies that are the latest must-have.  

Lilly’s secret is all about Pants for thin and plus size people, bras, lingerie, extra-large bras, waist trainers, tights for plus sizes and every other underwear.

Lilian Afegbai, owner of Lilly’s Secret, who is also Nollywood producer hints that her undies come in all kinds of varieties including lace, push up, cotton and several others without compromising the comfort of ladies with diverse shapes and sizes.

Afegbai also hints that her wears are affordable. “I want students to be able to buy it from their small pocket money. I want someone from the street or any random person to be able to afford it. We have bras and pants for as low as N1,000 to N5,000. The high earned ones range of N8,000 to N9,000.  

“These products are made by me in Turkey, but I’m looking at doing my production here. As a result of the condition of electricity in Nigeria and other costs, I took it down there because it is way cheaper. But I’m also looking forward to doing made in Nigeria because I feel that we have very industrious people and hardworking talented young people in Nigeria.” 

Speaking on how she realised her dream of starting Lilly’s Secret she disclosed, “Right from when I started developing boobs, I have always loved this. I never knew it was going to happen so soon, I used to think, probably when I am married I will work on this,  I used to think it was something I wasn’t going to be able to do.

“It looked larger than me. Last year in March, I started telling myself that I could do this. Then I started making enquiries, booking tailors, but I was way scared. Towards the end of last year, I had a store, a friend was opening a mall and she called me and advised that I should get a space since I was planning on getting something. I felt skeptical about it, the thoughts of rent and other expenses scared me, but then I paid for it even before it was ready because I spoke to myself that I need to get to work.

 “I told myself even if I had a million naira, I will start. I wasn’t going to wait until it was a hundred million. I told myself that if I do not start that I will keep nursing this dream and it may never come true. I am a goal getter, if I say I want to do it, I just do it. I nursed it literally for few years but to make this production come to pass, it was just five to six months.”

On how the name ‘Lilly’s Secret’ came about, she said her Lilian, means ‘a sexy goddess,’ adding that she is the secret to women’s beauty.

Speaking on what inspired her to set up Lilly’s Secret, she said “It was my love for looking good, for lingerie and looking good behind closed doors that inspired me. I love colours, and I want to make people feel sexy, I want them to have confidence in themselves with how they look. There is this beauty that comes with wearing nice underwear.”

On the future of Lilly’s Secret, she has this to say “It will go international and viral. I want for it to be ordered online and people calling to say I’m shipping to America. Another thing, Lilly secret is going to be a brand trying to cater for every size. You can walk into Lily’s secret and ask for any bra size we have it, if you want it customized, we can get it done for you.”

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