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Kike, the fast rising OAP with tall ambition

If you have not been listening to radio for lack of time or exciting programme to glue your ears to the ‘sound box,’ then, there is a  reason to do so now.
You need to tune to Inspiration 92.3 FM on Wednesday from 5pm-5:45pm to listen to Kikelomo Olanrewaju Atanda-Owo as she reengages listeners with insights on contemporary issues in a way never done on the air before.
The fast-rising On the Air Personality (OAP), truly makes radio worth the listeners’ time with her engaging show tagged ‘Real Talk with Kike,’ a 45 minute talk show, which is a franchise under the umbrella of Z-Edge Limited, a company she runs as well.
Of course, there are many talk shows on radio, but ‘Real Talk with Kike’ comes with a difference amid unraveling realities as guests of the show freely and objectively bare their minds on issues at the moment. It is a live programme where conversations are true, honest and direct.
The graduate of Communication from Igbinedion University, MSC from Kingston University UK and an MBA from the University of South Wales, is bringing over 17 years of experience to bear in her radio programme.
For her, venturing into the talk show became important in order to find a niche and more essentially, distinct her media product from the plethora of products out there.  Speaking on the uniqueness of the show, she said, “There are quite a number of talk shows on air but my niche is providing core insights directly from concerned authorities and stakeholders involved at real time.”
For the 45 minutes period of the show, she engages guests including; professionals, government parastatals, new start-up owners, young entrepreneurs, technocrats, thought leaders among others in topical discussions yet in a very inspiring, relaxed, trending, thought-provoking, and problem solving manner.
The show also offers a fresh, avant-garde look at what everyone is talking about. For instance, the day she engaged Professor Pat Utomi, it was impactful for economy observers, lovers of good governance and the general public. In the same vein, business owners were inspired by Allen Onyema’s view on the show. Onyema, who is the chairman of Air Peace, was a good discussant, making relevant points that business owners need to grow their businesses in a challenging environment like Nigeria.
Others guests, such as Rev Esther Abimbola Ajayi, Iba Gani Adams, the Aare Ona Kakanfo, Oba Oluwo of Iwo,  Demola Seriki, former minister of Interior, Pastor Ituah Ighadalo, Senior Pastor of Trinity House, Ego Boye, an actress and movie producer, among others who have graced the talk show, also made significant contributions and revelations that are worth the time of the listeners.
Despite the many businesses under the umbrella of Z-Edge Limited, which she manages, she still makes out time to host the talk show because she sees it as “A career calling that I can no longer resist its yearning.”
For Kike, ‘Real Talk with Kike’ is a must-listen to because it is a live show dissecting contemporary issues, current affairs of the country right from the field of politics, economic contentions, health issues, cultural drifts, environmental topics and social happenings with live interviews. “The show features hot button and topical issues and seeks answers to what, how and why of raging matters of the day. During an hour-long conversation with prominent guests, they shed more light on the episode’s topical issues,” she explains.
For listeners, she thinks the talk show is worth their time because it has a guiding framework, which determines the structure of interviews and on-air sessions, episode by episode.  Also, while the programme has a mandate on what topic or issue is contemporary at the time, it also seeks to balance out by bringing on board prominent guests who are active stakeholders on the focal issues. This pairs guests with topical issues, allowing the best views to filter for the benefit of educating, raising awareness and even entertaining the listeners.
So far, Kike is also excited with listeners’ feedback on the show, especially the quality of information at real time. “The remarkable feat attributable to my programme thus far is the quotient of authenticity the shows and the interviews offer at real time,” she explains further.
Looking back, she is also excited with some feats despite the growth challenge she encountered while on the job and managed to successfully sail through.
Part of the challenge was the fact the she started her media career 17 years ago from television, later moved on to the print and now to radio. However, the different experiences have combined to shape her and particularly, what she is doing today.
“My talk show is giving me the first and exclusive opportunity to master the transfer of conviction to audience and listeners through voice communication in radio presentation, which is a stint different from TV presentation where there is a synergy of audio, visual and gesticular communication,” she said.
As expected, Kike is very ambitious about her career and overall growth.  She is working to attain a global recognition in the space of media talk show in the next five years, a dream that will see her being in the league A-class interviewers who will be granting cross-border interviews.
“Within the next five years, I aspire to have my own TV and radio stations. I am aspiring to be a world-renowned media personality whose legacy, standard and authority will set the pace among others,” she concludes, while urging listeners to leave their dial on 92.3 FM every Wednesday from 5pm-5:45pm for fresh encounter with informed guests and exciting discussions on topical issues.
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