In a groundbreaking move, Harvey Mason jr, CEO of the Grammys, has announced the integration of artificial intelligence (AI) into the prestigious music awards, declaring that music compositions featuring AI-generated elements will now be eligible for recognition.
“As the music industry continues to come to terms with this new technology, so too will the Grammys,” says Harvey Mason jr, Recording Academy CEO and president.
He further said that though the songs can be nominated, it’s only the sections created by humans that will be considered, not the AI portion of the work. “What’s not going to happen is we are not going to give a Grammy or Grammy nomination to the AI portion,” he said.
This means if an AI or voice modeling program performs the lead vocal on a song, the track would be eligible in a songwriting category, but not a performance category, because “what is performing is not human creation,” he explains.
He further explained that if a song was sung by an actual human in the studio, and they did all the performing, but AI wrote the lyric or the track, the song would not be eligible in a composition or a songwriting category.
“As long as the human is contributing in a more than de minimis amount, which to us means a meaningful way, they are and will always be considered for a nomination or a win,” he continued.
“We don’t want to see technology replace human creativity. We want to make sure technology is enhancing, embellishing, or additive to human creativity. So that’s why we took this particular stand in this award cycle.”
In order to establish their AI guidelines, the Recording Academy engaged in extensive research, including holding tech summits.
“I’ve met with the copyright office. We’ve talked about the future and what that looks like on a federal level and the legislative level,” Mason said, adding that AI conversations “really came to a head in the last six months,” said Mason.
The new Grammy AI protocols were announced three days after Paul McCartney shared that “the last Beatles record” had been composed using artificial intelligence to extract John Lennon’s voice from an old demo. Without knowing the extent of the technology, Mason couldn’t confirm or deny to members of the press whether the song would be eligible for a Grammy nomination.
“We’ll see what it turns out to be,” he said. “But I would imagine from the early descriptions that I’ve heard there would be components of the creation that would be absolutely eligible.”
When asked if Grammy viewers can expect to see works at least partially created with AI nominated for an award as early as next year Mason said, “People are using the technology. I’m imagining it’s going to be involved in a lot of records and a lot of songs this year, so we’ll see if some of them get nominated or not, but I’m sure there’ll be some that will be submitted.”
The 2024 Grammy Awards will return to Los Angeles’ Crypto.com Arena on Sunday, Feb. 4, 2024, airing live on CBS and live streamed on Paramount+.
Join BusinessDay whatsapp Channel, to stay up to date
Open In Whatsapp
