Ballantine’s Blended Scotch Whisky recently hosted an exclusive vision boarding event for Nigeria’s gaming community at Carven by Gamr, located in Landmark Boulevard, Victoria Island, Lagos. The event, themed “True Beginnings with Ballantine’s,” was designed to encourage gamers and creatives to set their aspirations for the new year while enjoying an immersive experience with their peers.
Over the course of the evening, guests were treated to personalized Ballantine’s jerseys, engraved bottles of Ballantine’s Finest 1827, and a host of other bespoke items, all aimed at creating an atmosphere of excitement and celebration. The event began with ice-breaker games designed to help attendees connect before they embarked on a creative journey to manifest their goals for 2025.
Signature Ballantine’s cocktails, including the Ballantine’s Apple, Ballantine’s Sour, and Ballantine’s Lightning, were served alongside delectable canapés and hors d’oeuvres, setting the stage for the evening’s activities. Participants were provided with a range of materials, including canvases, lifestyle magazines, and inspirational quotes, to help them create their own vision boards, making the night as much about fun as it was about self-reflection and goal-setting.
Ballantine’s Brand Manager, Ebere Aham, shared a few words, highlighting the importance of vision, creativity, and craftsmanship in achieving personal goals. “Ballantine’s has always been about celebrating craftsmanship and creativity, and tonight we have witnessed the embodiment of that. True Beginnings is all about discovering the potential inside each of us and having the courage to dream big for the upcoming year. It is wonderful to see how everyone has embraced this moment.”
The event was further elevated by the Ballantine’s Pledge, where attendees committed to the goals they had set, affirming their dedication to achieving them with unwavering resolve. The pledge was led by the event anchor and resonated deeply with all present, bringing the community together for a collective moment of inspiration.
In the spirit of creativity and artistic expression, the night culminated in a gallery of vision boards, proudly displayed by the guests who were eager to share their aspirations for the year ahead. The atmosphere was a blend of hope, ambition, and camaraderie, leaving everyone present with lasting memories and a clear sense of direction for the future.
Bodam Taiwo, Head of Portfolio at Ballantine’s Nigeria, encapsulated the essence of the event in his closing remarks: “Tonight, we celebrated more than just the start of a new year. We celebrated the boldness to pursue our dreams, no matter how challenging the journey might be. Ballantine’s reminds us to stay true to our vision, to ourselves, and to each other as we move forward into 2025.”
As the night concluded, guests raised their glasses in unison, embodying the Ballantine’s ethos: “Stay True.” The experience reflected the brand’s commitment to supporting individuals and communities in pursuing their passions and dreams with authenticity.
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