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Coke Studio Amplified debuts with symphony of sound and spectacle

Coke Studio Amplified debuts with symphony of sound and spectacle

Even though The Loud Choirs were some of the first to take the stage on the night, they were one of the most memorable. Their covers of popular Afrobeats numbers and evergreen Highlife songs rendered with precise harmony attested to the endless possibilities in the Nigerian music scene.

The owners of Coke Studio obviously saw these possibilities and so decided to continue identifying talents, giving them a stage and a chance to work with peers in the industry to keep the scene charged and vibrant with the launch of Coke Studio Amplified.

Mayorkun performing at the launch of the Coke Studio Amplified that saw Ayra Star debut
Mayorkun performing at the launch of the Coke Studio Amplified Saturday
Asake headlines performance at the launch of the Coke Studio Amplified
Asake performing at the Coke Studio Amplified launch in Lagos

The Jewel Aeida Event Center, nestled within the swanky streets of Lekki, Lagos, witnessed the grand debut of Coke Studio Amplified Saturday night.

Read also: Coca-Cola’s Music Platform Coke Studio premieres ‘The Conductor’ with Tems

Buzzing with the infectious energy of #CokeStudioAmplified, the event painted a picture elegance that comes from delicate planning. From the artistically curated outdoor decor, to the lavish black carpet hosted by Adeoluwa Enioluwa and Priscilla Ojo, every element screamed sheer showbiz spectacle.

“Coke Studio serves as a sonic foundry, fusing artists from wide-ranging genres, backgrounds, and styles into a harmony that reverberates with a diverse audience,” Yusuf Murtala, the marketing director of Coca-Cola Nigeria, said before the performers began taking the stage.

With sound wizards DJs Big N, Titanium and Maze & Extreme helming the audio artillery, attendees were taken into a world of beats and party ambiance that had them instantly primed for a dance floor. Equally contributing to the momentum were MCs Tosan and MIA, who commanded the stage between performances.

The grand unveiling of Ayra Starr, Mayorkun, BNXN, Rema, and Asake was a spectacle in itself. Amidst lights and special effects, the performers were presented to the charged crowd that cuts across ages.

The evening worked up to a crescendo with rousing performances by each artist, setting the stage ablaze and showcasing Nigeria’s pulsating and hyper-creative music scene. The atmosphere was further elevated with foot- stomping dance demonstrations and enchanting performances by music titans Teni, Ruger and Bloody Civilian, delivering their signature, stage-dominating performances, and sending the crowd into a frenzy of euphoria.