BusinessDay

Audiomack, Transsion collaborate to amplify African Music

Committed to spotlighting and elevating young local talent on the continent by investing capital and knowledge resources into African culture and communities, Audiomack has collaborated with Transsion Holdings – manufacturer of popular smartphone brands, Tecno, Infinix, and Itel.

The partnership will further drive the growing need for a tech-enabled platform for entertainment especially for the growing market within the music lovers in Nigeria.

Speaking on the partnership, Mojisola Adenusi, regional manager, West AfricaTranssion Audience Network said that her organisation is delighted to collaborate to drive Audiomack’s expansion across the African markets.

“As a company with the vision to lead smart devices and mobile services in emerging markets, Audiomack’s ability to create a user-oriented consumer product for our users inspires us to take this even further,” Adenusi said.

With a presence in all 54 African countries, Audiomack has focused on democratizing music streaming by providing accessibility for all – a mission that Transsion smartphone owners will greatly benefit from.

The approach has resulted in significant organic growth for the app amongst its highly engaged users.

For the rapidly growing digital community, this partnership presents access to Audiomack’s uninterrupted stream of the best and newest music and diverse playlist selections.

“We are truly excited at the prospects of this partnership to offer best and hottest new music through a mix of real-time trending, top charts, and expertly-curated playlists to the Transsion smartphone users”, said Charlotte Bwana, head of business development and partnerships, Audiomack Africa.

Speaking also, Itoro Uwemakpan, strategy and partnerships, West Africa Transsion Audience Network said “key partnerships are how we initiate valuable paradigm shifts in the mobile consumer space.

“Our current work with Audiomack is a recipe for expansion with one goal, to propel user engagement and deliver quality entertainment,” Uwemakpan said.

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