Nigeria’s fourth-largest telecommunication company, 9Mobile is not slowing down on its new found growth as it added more than 200,000 mobile subscribers in the month of August, according to the latest data from Nigerian Communications Commission (NCC).
In August, the telco took its subscriber haul to 12,377,612 from 12,163,330 it recorded in July. The growth which began in the month of July did not affect 9Mobile’s market share which dropped to 6.9 percent from 6.11. Airtel and Glo also dropped market shares at 26.96 percent and 26.06 percent respectively from 26.99 percent and 26.51 percent respectively.
Read more After 4 years in red 9Mobile gains over 40000 internet subscribers
MTN appears to have reaped from the drop in market share as it gained 0.59 percent. The largest telco in Nigeria now has 40.90 percent of the market in August from 40.39 percent it had in July. MTN increased its mobile subscriber base by 2,733,349 in the same period making it the only telco that gained as many subscribers, followed by Airtel which gained 1,061,242 subscribers.
On a whole, there are 203,162,561 subscribers in Nigeria.
9Mobile also extended its internet subscriber gain in August with 32,621 subscribers to reach 7,170,308 from 7,137,687 it saw in July.
Since it appointed Alan Sinfield as its new chief executive officer, 9Mobile has gone a blitzkrieg of new appointments, product launches, and promo initiatives. For example, the company launched the Morelife Complete Package, a voice-based prepaid package that allows customers to make calls at 11k/s to all networks in Nigeria and to top international destinations including UK, USA, Canada, China, Norway, Denmark, Puerto Rico and Bangladesh with a daily access fee of only N5 billed along with the first call of the day.
The company is believed to be strengthening its different verticals such as data business by investing in 4G LTE infrastructure.
9Mobile is also among the telcos that the Central Bank of Nigeria (CBN) said it has issued a Payment Service Bank licence to.
