Media Perspectives partners other brands to unveil Good Morning Nigeria initiative

Foremost media buying and planning agency, Media Perspectives, in collaboration with ARM, Coca-Cola, Jumia, Leadway, Mansard and Samsung, has unveiled what it called Good Morning Nigeria initiative.
Good Morning Nigeria (GMN) is a CSR as well as advertising-funded initiative that will enable subscribers enjoy free talk time within the hours of 5am to 8am daily. The initiative, which will kick off on Democracy Day, May 29, 2015, will require callers to subscribe to make them eligible to enjoy free calls.
Speaking to journalists on the GMN initiative, the CEO, Media Perspectives, Tayo Oyedeji, stated that the campaign was a CSR initiative conceived to enable phone users to make extended phone calls. He added that for subscribers to enjoy this free call, they have to make a 3-minute straight call to an MTN number and get 30 minutes free to continue on the same call. To receive this benefit, customers will be required to text GMN to 131. The service which is available only on the MTN network is an innovation that will deploy mobile advertising while making phone calls free.
Speaking further, Oyedeji said, “We appreciate how important communication is to the lives of the Nigerian people. We also recognise that the current economic situation has caused a reduction in spending power. The campaign aims to put money back into the pockets of subscribers so they can use the savings for themselves and their families. We are happy to collaborate with likeminded corporate organisations to provide an opportunity for phone users to enjoy quality talk time for free through the GMN initiative.”
While addressing the media on the GMN initiative, head, corporate communications, Leadway Assurance, Olubunmi Adeleye, represented by Victor Achudume, commended the partner companies for bringing the campaign to the Nigerian people. In his words: “We believe in the potential of this country and we are always looking for ways to better the lives of our customers. Democracy Day is a key milestone of our evolution as a country and that is why we are celebrating it by partnering with Media Perspectives to launch this campaign on May 29. We hope that this will be the beginning of similar partnerships that will benefit the Nigerian people”