Gideon Tomoloju is the chief executive officer of Pixxis Integrate Technology, a strategy-driven marketing firm helping ambitious companies break into a new era of growth on autopilot.
Tomoloju, inspired into the branding business space as a result of the numerous untapped creative and economic potential in Africa, which he is out to address.
“The African market is as vast as it is diverse, but it’s often underserved with strategies that truly understand its cultural and economic intricacies. Pixxis addresses this gap and crafts campaigns that bridge local authenticity with global scalability.
“Africa’s untapped creative and economic potential inspired us to start this, a platform where strategy meets culture to help businesses thrive,” he said.
According to him, the journey has not been without challenges, from navigating fragmented markets to balancing global aspirations with local realities.
However, he explained that every hurdle has sharpened his focus and fueled the team’s innovation.
“The goal is to let the world see and recognise the market for what it is, Nigerian, African, and accept it than try to change it,” he noted.
On how the company has been able to navigate the current economic realities; Tomoloju said, “We lean into resilience and adaptability, leveraging data-driven insights and scalable strategies that empower our clients to not just survive, but thrive in turbulent times.
“By staying culturally connected and future-focused, we ensure relevance regardless of the economic climate.”
Furthermore, Tomoloju explained that Pixxis Integrate Technology’s unwavering commitment to African authenticity and proprietary framework sets it above its peers.
“As a testament to our unwavering commitment to African authenticity, we developed our proprietary framework, TownCrier™, drawing inspiration from our culture and getting our clients into the hearts and minds of their target audience.
“At Pixxis, we transform brands into cultural touch points that resonate locally and shine globally.”
Besides, he disclosed that collaboration plays crucial roles in the firm’s success as a strategy-led agency.
According to him, collaboration is at the heart of Pixxis; whether it is working closely with clients to unearth their unique stories or partnering with local creative who bring raw, authentic perspectives, the company ensure every voice shapes the narrative.
“It’s through this synergy that we create campaigns that cut across borders and resonate across cultures,” he said.
Tomoloju emphasised that the future of African branding and marketing is evolving, and that it lies in the continent owning its narratives unapologetically.
Hence, the need to embrace authenticity and relevance, as Africa becomes a global focal point for culture, tech, and innovation.
“Pixxis, as a firm, is at the forefront of this shift, championing strategies that honor our rich heritage while positioning African brands as global trailblazers,” he noted.
Moreover, he said that Pixxis aims to change the misconception that Africa is a monolith, but does not use the one-size-fits-all approach, crafting bespoke solutions that reflect the uniqueness of each market while amplifying our shared identity.
Stressing out that with 54 countries and countless languages, cultures, and traditions, no single strategy can suffice.
“Our legacy is to redefine how African stories are told—boldly, authentically, and on a global scale.
“We want to be remembered not just as a branding agency, but as cultural custodians who turned African creativity into a globally recognised powerhouse, proving that our markets aren’t just viable they’re invaluable,” he said.
Pixxis, an agency known for creating campaigns that are hard to forget and inspire users to take action, he said believes technology is the tool, but culture is the blueprint to changing brand narratives in Africa.
“Our approach combines AI-driven analytics with deep cultural insights to craft campaigns that aren’t just seen, they’re felt.
“By merging the precision of data with the soul of storytelling, we ensure every strategy connects authentically with our audience while driving measurable results,” he said.
For instance, he said the agency utilises machine learning to analyse audience behaviour and predict trends while ensuring their creatives remain deeply rooted in cultural narratives.
“This means leveraging data to understand what stories resonate and presenting them in a way that reflects the audience’s lived realities.
By integrating these technologies, Pixxis bridges the gap between tradition and innovation, creating campaigns that honour the past while inspiring the future,” he said.
Join BusinessDay whatsapp Channel, to stay up to date
Open In Whatsapp
