Agile Communications Limited in collaboration with Purple Pearl Consulting will be hosting small and medium scale entrepreneurs (SMEs) in Lagos to intimate them on the essence of branding.
This maiden edition of the SME Brand Conference and EXPO will focus on the theme, ‘Unlocking business growth through branding’.
The conference will enable SMEs to gain business best practices, key insights, tools and networking opportunities, which are essential for business viability.
Rufai Ladipo, MD/CEO, Agile Communications Limited, said in a statement that most emerging entrepreneurs possess basic business skills while neglecting the essence of a distinct brand identity, communication and strategy. “It, therefore, becomes pertinent to underline the benefits of strategic brand positioning which empowers SMEs to control the narrative to achieve the desired result,” he stated.
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Bolajoko Bayo-Ajayi, MD/CEO, Purple Pearl Consulting, in her remarks, said both firms are devoting expertise and experience to support SME businesses in the areas of brand building.
“The lack of appreciation for brand building by SMEs is quite entrenched and this consistently leads to stagnation and sometimes the collapse of emerging ventures, a situation that could have been circumvented,” Bolajoko stated.
However, the SME Brand Conference will feature an exhibition scheduled to hold on Thursday, November 16, at The Renaissance Hotel, and is open to stakeholders in the SME sub-sector.
