Determined to make Nigerians across all level understand and appreciate insurance, Standard Alliance Life Assurance Limited is partnering Almond Finance and Wealth Report, a television programme to deepen insurance awareness in the country.
Nelson Egboboh, head corporate communications said the sponsorship of the programme which is aired on MITV and Silverbird Television, both on local and Dstv channels every Sunday and Thursday respectively shall cover the next thirteen weeks from the second week in June.
According to him, “a situation where below 2 percent of 160 million Nigerians subscribe to insurance is discouraging and unacceptable,” noting that “this is why programmes of this nature must be supported by insurance companies to help Nigerians come to grasp with the value of insurance in their lives and businesses.”
According to the company’s spokesman, “we at Standard Alliance Life Assurance Limited believe that Nigeria with such a huge population ought to be the biggest market for insurers in Africa if only the people are fully aware of what they stand to benefit from subscribing to any applicable form of insurance.”
Egboboh explained that the desire of the company to ensure that no form of loss suffered stop Nigerians from still living their lives fully and the need to enlighten the public on the crucial role insurance plays in the economic stability of any nation informed the organisation’s decision to throw its weight behind the insurance awareness television programme.