Premium Pension, Nigeria’s fastest growing pension fund administrator, recently announced a major rebranding to better reflect the company’s evolved positioning as a future-focused organisation, actively growing their members’ wealth so they can embrace their golden years.
The new look of the brand is a final step in a transformation that includes a revamped technology infrastructure designed to provide a ‘premium experience’ for its customers.
The re-launch event, which took place at the Civic Centre in Victoria Island Lagos, provided an opportunity for the brand to unveil its new logo and brand promise. The occasion afforded the audience a sneak preview of the about to be launched multi-stakeholder app, which is set to revolutionize the pensions industry. Guests at the event were also updated on the recently introduced micro pension product, aimed at small business owners and the blue collar sector.
According to Umar Sanda Mairami, chief executive officer of the Company “The renewed and refreshed Premium Pension is a delicate blend of the old and the new. Whilst we will continue to provide premium returns to our customers who have been with us over the years, we are conscious of the needs of the new generation and have designed products specifically for their lifestyle, to ensure they can look forward to and then enjoy their golden years”
Alongside the logo unveil is an advertising campaign, which also features the brand’s new theme song, which is set to run across the country from the 26th of September 2019.
Kemi Oluwashina, executive director, Business Development South & Strategy said the company has raised the bar in the pension industry with the unveiling of the app and other giants strides, stressing that the app would give full access to customers of the company, who she referred as member’.
She implored the public to download the app and use it to interact with the firm, stressing that the app also has features that would help the firm’s retirement savings accounts holders update their data in line with the ongoing pension industry’s data recapturing exercise.
Premium Pensions is a leading pension fund administrator, that provides a wide range of financial services to a substantial and diversified client base that includes corporations, financial institutions, governments and individuals. Founded in 2005, the firm is headquartered in Abuja and maintains offices in major cities around the country.
Premium Pensions is a leading pension fund administrator, that provides a wide range of financial services to a substantial and diversified client base that includes corporations, financial institutions, governments and individuals.
Founded in 2005, the firm is headquartered in Abuja and maintains offices in major cities around the country.
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