CHI Life Assurance Limited, a subsidiary of Consolidated Hallmark Holdings Plc, has embarked on a campaign, urging Nigerians to secure the future of their loved ones through insurance protection.

The Company, in a media campaign to further inform customers and members of the public about its services, underscored the importance of insurance in securing the future.

“With an array of products in personal and group life, educational endowment, investment-linked plans and others, the company has special benefits embedded for short, medium and long-term needs of its rapidly growing clientele.”

“This is to ensure the much-desired building of that key assurance today of a secured future for loved ones, the Company said.

The marketing communications campaign, which is themed “the golden key of assurance”, is currently running on radio and out-of-home sites in strategic locations across the country, the commercial capital of Lagos and key business hubs of Abuja and Port Harcourt.

Tope Ilesanmi, managing director of the company, said the corporate campaign is emphasising the need for members of the public to ensure that they leave behind a veritable legacy for their loved ones by securing their future.

CHI Life is leveraging on the formidable legacy of the Consolidated Hallmark brand, with interests in general insurance, health management, and other financial services through Consolidated Hallmark Insurance Limited, Hallmark Health Services Limited (Hallmark HMO), and Hallmark Finance Company Limited.

The company formally received its operational licence in March 2025 from the National Insurance Commission (NAICOM), launched formally in October and now driven by Eddie Efekoha as chairman and Tope Ilesanmi as managing director/CEO, while Patience Ugboajah serves as executive director, Operations.

Modestus Anaesoronye is a leading Nigerian financial journalist with over two decades of experience reporting on the insurance and pension sectors across Nigeria and West Africa. He has held key editorial positions at major national media outlets, including The Comet, The Nation, and Financial Standard, and currently serves as a Senior Financial Analyst at BusinessDay Media Ltd. A widely travelled reporter, he has covered industry developments in more than 14 countries across Africa and Asia. Anaesoronye is a multiple award-winning journalist, honoured several times as Insurance Journalist of the Year and Pension Journalist of the Year by recognised industry bodies, including PensionScope and the Pension Fund Operators Association of Nigeria (PenOp), among others.

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