Underwriting firm, Anchor Insurance Plc said it has commenced the steps towards meeting its gross premium projection of N10 billion by year end, starting with awareness creation, product distribution and brand value enhancement.
According to the company, Anchor is value brand and therefore makes itself more available and accessible to the Nigerian public, hence its continuous engagement through awareness and road shows.
Ebose Augustine, managing director/CEO of the Company, weekend led management and staff into a fitness work and road show, commencing from its mainland office in Palmgrove, Ikorodu road to National Stadium, Surulere, Lagos.
The staff who took part in the exercise shared handbills on the various products of the underwriting firm while engaging in discussion with the people who are willing to understand the details of these insurance covers and possible buy them.
Ikuomola Adebisi Adeleke, executive director, Technical Anchor Insurance Limited, addressing journalist after the event said: “Anchor is a growing brand. So, the Awareness walk-show is to further deepen the brand value of Anchor and looking at our ambitious growth plan of N10 billion target.
“So, we are putting every strategy in place to realise our target and this awareness walk show is one area to raise awareness on our products and services.”
He stated that this walk-show is in its second edition, promising that the company will continue to sustain it in a bid to keep the staff fit, as well as creating awareness that will in the long run lead to increase in the number of its policyholders.
He disclosed that the third edition will be held in November, 2020 and could be replicated in some of its branches nationwide, pointing out, that the firm has beat and even surpass expectations in terms of it profit growth in the last three years.
According to him, Anchor has no tradition for claims default, he said, the insurer takes seriously genuine claims which has led to increased claims payout in the last three years.
The company, he said, will leverage on technology to expand its reach, enhance its service delivery, while satisfying all its stakeholders in the process.
“At Anchor, we are giving value to prompt claims settlement. We are reinventing our processes through technology as well as train our people on how to attend to customers. We believe, if we do that, we will be able to give maximum satisfaction to our customers. If we satisfy customers, more customers will come through referral,” he said.
