Almond Productions, producers of Almond Finance and Wealth Report on MiTV and STV have come out with a brand new programme called “WETIN INSURANCE DEY DO SEF”— a thirty-minute live programme in Pidgin English on Naija FM 102.7 every Wednesday by 9:45am.
The live phone-in radio programme is expected to discuss various aspects of the insurance industry with thoroughbred professionals who will be explaining insurance to the critical mass of the population in the language they understand—Pidgin English.
Royal Exchange plc, Nigeria’s foremost insurance group has announced its sole sponsorship of the programme on Naija FM for one quarter (Thirteen Weeks).
A statement from the corporate communications of Royal Exchange plc said the reason for sponsoring the programme is the advantage such a medium has in reaching the critical mass of the population who listen to radio in their cars, cell phones, laptops, at home, school, shops and offices irrespective of power supply.
The aim of the programme according to the producer Faith Ughwode, is to deepen the knowledge of insurance and raise awareness level among the populace about the usefulness of insurance to their lives in the language they can relate with.