Allianz Nigeria Plc is set to boost its motor insurance penetration with the planned launch next month of a new marketing campaign that is expected to attract thousands of vehicle owners across the country.
The campaign tagged ‘CARdiology’ which will be launched in July 2019 as the name implies is to undertake free health check on motor cars plying Nigeria roads at no cost to the owners, Owolabi Salami, executive director, Allianz Nigeria said.
Owolabi who disclosed this during a press conference in Lagos said 2,000 car owners will benefit at this first phase at 20 designated garages across Lagos.
Owolabi noted that this is one of Allianz Nigeria’s initiatives to internalize the Allianz brand across every home in the country.
“Each vehicle check will cost us N10, 000.00, and that is what we are offering to car owners, and at the same time indirectly helping to enhance safety on our roads, he stated.
Owolabi stated that when the campaign breaks, people will be expected to indicate interest via a dedicated telephone or email and though a raffle draws 2,000 people will be selected and given access to any of the selected garages of their choice.
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According to him, “participating in the diagnostic does not make it compulsory for anyone to insure with the company, but anyone who finds it worthy after this relationship could have reasons to do quite a lot with us either for motor or other products we offer, Owolabi said.
Allianz Nigeria Plc is a member of the Allianz Group, one of the world’s leading insurers and asset managers with more than 92 million retail and corporate customers. Allianz customers benefit from a broad range of personal and corporate insurance services, ranging from property, life and health insurance to assistance services to credit insurance and global business insurance. Allianz is one of the world’s largest investors, managing around 673 billion euros on behalf of its insurance customers while their asset managers – PIMCO and Allianz Global Investors – manage more than 1.4 trillion euros of third-party assets. In 2018, over 142,000 employees in more than 70 countries achieved total revenues of 131 billion euros and an operating profit of 11.5 billion euros for the Group.
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