BusinessDay

African Alliance rebrands, focuses on delivering excellent customer service

African Alliance Insurance Plc, Nigeria’s foremost insurance company has launched a new corporate brand identity and refreshed logo. The new identity reflects its focus on delivering excellent customer service, as well as an emphasis on maintaining a strong digital presence. The launch event took place on March 8, 2019, at the George Hotel, Lagos.

The new corporate identity will mark the company’s first major rebrand since its launch in 1960. Since inception, the company has remained a top-tier brand of choice and one of the three leading life insurance companies in Nigeria, offering retail and corporate services to its large customer base. Its new identity features a new logo and new website, following the recent relocation of its headquarters to its current Ikoyi residence.

Speaking at the launch,Funmi Omo,managing director, African Alliance Insurance Plc expressed optimism about the company’s focus stating that customers will have begun to experience dramatic upgrades across all service touch points.

“The African Alliance Insurance has been serving customers in the life insurance space for 60 years. This shows the depth of trust our customers have in us, and this new and refreshed corporate identity signifies our pledge to continue providing a secure future for every Nigerian, in line with our purpose statement,” she said.

Tony Okocha, acting chairman of the company said the rebranding project aligns with the vision to make African Alliance a more competitive brand, that is anchored on professionalism, innovation and technologically driven services.

Okocha stated that rebranding will redefine the company’s next growth, being the first major rebranding after 60 years of its establishment.

Tagged “the diamond,” the new logo takes on a diamond shape and reinforces the company’s mantra of life as a special gift to be treasured. The colours remain two shades of blue reinforcing the professionalism of its people. Beneath the logo is inscribed the tag line “With you for life,” reiterating the company’s commitment to providing a secure financial future at every point in life.

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