Tiger Lager, international premium beer brand recently organised a two-day programme to appreciate and create awareness on mental and physical health for men as part of the Movember campaign, held at the Live Lounge in Victoria Island and the Mancave in Lekki, Lagos.
“Movember” is a global movement to raise awareness of men’s health issues, such as prostate cancer, testicular cancer, mental health, and men’s suicide using unconventional approaches such as a man’s moustache.
The brand encouraged its consumers and target audience to Uncage their “Tashes” and emotions throughout the month. The event therefore created an avenue for men to talk about important things that affect their mental and physical wellbeing.
“Tiger beer inspires people to uncage and express themselves. For the last month, the Movember campaign started and maintains the conversations we seldom ever have in Nigeria. Conversations highlighting how men must be in tune with their emotions and mental health,” said Chinwe Greg-Egu, Brand Manager, International brands, Nigerian Breweries Plc.
According to Greg-Egu, the campaign aims at creating a safe space for men to talk about their mental wellbeing. “I’m glad we not only did that but we surpassed expectations,” she said.
In the last two years, Tiger Beer brand has constantly thrown its weight behind conversations surrounding its unique brand message ‘uncage’, known for its penchant for self-expression.
With this unique campaign, the public was implored to join in on the conversation, as Tiger beer had giphy tashes, IG Live with a mental health professional, tiger care packages amongst others encouraging men to share their unique stories.
