• Friday, March 29, 2024
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BusinessDay

FLP marks two decades of promoting healthy living in Nigeria through multi-level marketing  

Forever Living Products-FLP

Forever Living Products (FLP), an American multi-level marketing company that manufactures and markets aloe vera-based products, has celebrated 20 years of promoting healthy living culture among Nigerians using its various food supplements and other aloe vera products.

In the past 20 years, the company has also been able to contribute its quota in the drive to alleviate poverty through job and wealth creation for thousands of Nigerians, who signed up to its multi-level marketing strategy.

Surviving in Nigeria in the last 20 years has gone a long way to show the acceptability, desirability and business viability of Forever Living Products in Nigerian market, says industry watchers.

Currently, FLP thrives on multi-level marketing model, which was described by Rex Maughan, executive chairman/founder of Forever as an opportunity based on beautiful and pure concept of sharing products with people around them.

“Anyone with a passion for sharing health and wellness with others and watching their lives improve can build the business,” he said.

In a recent event held to flag-off the first Success Showcase for 2020, Oma Attah, wife of Tony Attah, managing director of Nigeria LNG, revealed her earlier vow to carry out her Forever business successfully for the benefit of her children and grand-children.

“I want to create a dynasty of Omas such that there would be Oma I, Oma II, Oma III in this business. My grandchildren will testify that this business was founded for them by their grandma, the original Oma (Attah),”she said.

Earlier, Daniel Ikechukwu, country manager, inaugurated a 12-man executive committee for 2020, charged with the responsibility of ensuring that all the company’s policy and plans for Nigeria trickles down to all Forever Business Owners (FBOs) in Nigeria.

While soliciting for dedication from Forever Business Owners as they go further in the year to represent themselves and the company, he said the criteria for the selection was top performing FBOs in Nigeria and top business owners in the regions.

“We have been in existence in Nigeria for 20 years. Twenty years of making people feel and look better. We are talking about 20 years of health and wellness. Most importantly, we are talking about 20 years of Aloe. As we celebrate this landmark, we are grateful to Rex Maughan, who is responsible for the good life we are sharing to the people of Nigeria,” he said.

He pointed out that without Rex Maughan, thousands in Nigeria and millions around the world, who benefited from the business and the products, may have settled for less.

While taking turns to tell their stories, Ukamaka Nsugbe, a Port Harcourt based FBO urged Nigerians to be cautious of what they take into their system.

According to her, Coronavirus, which originated from Wahun in China, had claimed over 700 lives, and it serves as a pointer showing that decisions we make in life can affect more than just us.

Nsugbe said that when she joined FLP in 2007, she had three challenges and all were effectively resolved a few months later. She said it was unacceptable to market Forever products as medicine, rather than as supplements.

“They are products that provide strongholds against toxins and other infections in the body,” she said.

Nsugbe further advised FBOs to use the products for their own health and well-being, adding that ulcer patients need to use Forever Aloe Gel. “Ulcer is wound in the stomach, but with Forever Gel, the wound start to close up,” she said.

Forever business model has created bunch of prosperous FBOs. For instance, Yewande Adekoya, who left her banking career in November 2017, came to Forever to make money, but ended up being pregnant and having a baby.

Serah Idemudia, an Abuja-based woman, who relocated from Abuja to Ikorodu with her husband, later joined Forever business family and became an FLP Manager in three months, earning a monthly bonus of over N200,000 at that time.

 

AMAKA ANAGOR-EWUZIE