They have been dubbed “sharents” – the mums and dads who blog, tweet and post pictures from their children’s lives – often simultaneously. If you’re not one yourself, you’ve probably come across one, perhaps even taken advantage of apps such as Unbaby.me, which helpfully replaces the endless feed of baby pictures with images of cats or, if you prefer, bacon. Because sharents have a tendency to get a little … carried away.
Mostly aged 35 and upwards, they were early adopters of social media who quickly became comfortable sharing their thoughts with strangers. Now, as they enter parenthood, it seems natural to take everyone along with them, every step of the way. On STFU, Parents, a blog that “mocks examples of parental overshare”, photographs of a child’s vomit (“This is what I had to clear up today!”) and a mother showing off her own placenta almost make one nostalgic for the days of annual round-robin newsletters.
But how will this parental sharing affect children as they grow up? That photo of your son playing the angel Gabriel might be cute when he’s four but will he be bullied about it a few years later? Do you want his mum’s account of him wetting the bed still out there when he becomes prime minister? “The problem with digital footprints,” says Tony Anscombe of the internet security firm AVG, “is that it’s difficult for an individual to control that information once it’s out there. When it comes to our children, we’re making the decision to put things out on their behalf, and what seems appropriate now may not be appropriate in ten years’ time.”
One can’t help wondering how the son of the American blogger Nerdy Apple will feel when he’s older and still haunted by his mother standing up for his decision to go to a party as Daphne from Scooby-Doo with a post titled “My son is gay”. Or how much time the son of Canadian blogger Buzz Bishop will spend on the psychiatrist’s couch in the wake of his dad telling the world that his older brother is his favourite child. The psychologist Aric Sigman agrees that we should be concerned: “Part of the way a child forms their identity involves having private information about themselves that remains private. That is being eroded by social media. I think the idea of not differentiating between public and private is a very dangerous one.”
The medium too is something of a problem. In person, it may be possible to explain to a grown-up child that their birth was a shock but was not something you regretted – reading a public post written at the time and detailing strong emotions is a rather different proposition. In 2009, Shellie Ross used Twitter to report the death of her young son just hours after the event, prompting as much criticism as sympathy online. “The written word doesn’t always lend itself to emotional nuance,” says Sigman. “A particularly personal episode may not come across in the way it was intended.”
Some parents have already started thinking more carefully about the online presence they have given their children. Anne Bruce grew uncomfortable about what she had posted when a number of work acquaintances befriended her on Facebook. “I was concerned that I could come across as mumsy and unprofessional and also began to worry about compromising the children’s safety – that photos could get into the wrong hands.” But she was reluctant to give up an effective way of sharing pictures with relatives abroad, so instead set the children up on their own accounts with just a small number of (generally related) “friends”. “It’s not strictly within the rules of Facebook because they’re only one and five and aren’t supposed to have accounts but as I see it, the accounts are just my pseudonyms.”
But opting out altogether is not that easy, as Natalie Lisbona, who lives in north London, knows. She is one of only two parents she knows who does not share information about their children online. “I wonder where these pictures will end up. I wonder what the information will be used for and how my girls will feel about me handing it over,” she says. But she caved in and put up a couple of photos a few months ago. “I suppose I just wanted to prove I’m a good mum,” she says. “I worry that by not mentioning my kids, people will think I’m not interested in them and don’t do things with them. I put up a photo of them and it got 30 ‘likes’ … I couldn’t help feeling proud. But I’m trying to avoid posting anything else. I think the girls will respect me for it when they’re older and still have their privacy.”
Others feel that the advantages of sharenting far outweigh any negatives. In an increasingly fragmented society, social media allows us to stay connected to friends and family, and get support that for many is not easily accessible. Blogging was a lifesaver for Sophie Walker when her daughter, Grace, now 11, was diagnosed with Asperger’s syndrome. Feeling isolated, she started writing at courage-is.blogspot.co.uk “to make sense of what was happening to us, to give my daughter a voice and to find out if anyone else could offer advice or at least a sense of solidarity”.
It turned out there were hundreds of other parents in the same situation. Grace has been involved since the beginning and reads every entry her mother writes. “I don’t ever write anything she’s not comfortable with and I self-censor a lot of our experiences. But I wanted to tell people how fabulous she is and show her too in the process.” Dealing with a diagnosis such as autism can be very lonely, says Walker: “You get pushed out of the normal parenting groups and social situations. Blogging kept us in touch with people like us and gave us the support and confidence that helped us cope.”