Mobile technology puts African business owners ahead

The Smartphone penetration ramping up across Africa has led to the continent’s businesses having an opportunity to use mobile technology to become more efficient, productive, and responsive in the way they do business.
According to the Ericsson Mobility Report for 2015, there were more than 910 million mobile subscriptions in Africa by the first quarter of 2015.

A growing number of these mobile users are now walking around with powerful smart devices that give them access to apps and information wherever they are.
And that, in turn, creates new ways for organisations to interact with employees, suppliers, and other stakeholders.

“We’re seeing many organisations mobilize their enterprise resource planning (ERP) software, “says Keith Fenner, Senior Vice-President Sales – Sage ERP Africa.

“Workers and managers are increasingly able to access ERP data on the road to serve customers, speed up decision-making, and save time.”

For example, a salesperson can now easily check from a tablet or Smartphone whether a product is in stock while on-site with a customer, says Fenner.

They can capture the customer’s details and initiate the order without leaving the customer premises, all leading to a faster and more seamless service.

“Mobile workers can now use their time between meetings and at airports more productively,” he adds. “And they can access data on the spot so that they can react to opportunities and problems more rapidly. Of course, mobilising business processes also streamlines processes by allowing data to be captured in the field.”

Sage Pastel Accounting General Manager, Daryl Blundell, notes that mobility is transforming smaller businesses.

“An accounting solution with a good mobile app is a real boon for SMEs,” he says. “Employees with mobile devices can be productive many more hours a week because they can work from anywhere in the world and can maximise what might otherwise have been wasted time waiting in airports and reception rooms.”

He adds: “Sales people can take their tablets into meetings and give PowerPoint presentations, while MDs can quickly see the status of business KPIs on a real-time dashboard. And enterprise mobility can allow employees access to information on the fly, such as financial reports, stock orders, customer data and inventory lists.

“Customers can accept terms by physically signing the mobile device, so deals can be negotiated and closed in one meeting. Employees can keep up to date with work without returning to the office and stay up to date on relevant projects so deadlines aren’t missed. What’s more, it helps everyone achieve a healthy work-life balance.”