World Environment Day: Ashcorp leads plastic recycling effort in partnership with LAWMA

Ashcorp Group, a global fashion conglomerate, marked this year’s World Environment Day with a plastic recycling initiative in Lagos.

In collaboration with the Lagos Waste Management Authority (LAWMA), the Group’s Nigerian associates led efforts to tackle plastic pollution in the city.

The initiative, which reflects this year’s theme “Putting an End to Plastic Pollution,” focused on a clean-up exercise in high-waste areas and the donation of waste bins to communities that generate large amounts of refuse.

The activity brought together Ashcorp staff, volunteers and LAWMA officials to encourage better waste management and to promote a cleaner, safer environment.

Speaking about the activation, Richard Alade, CSR Manager at Ashcorp said: “We know plastic pollution is a growing concern for many communities, and we wanted to do something practical to support change. This is part of our broader commitment to responsible business and to being more mindful of how we impact the environment around us.”

Ashcorp is home to iconic brands like Ashluxe, Ashluxury, Plus234Labs, and more. Through Ashluxury, the group uphold’s the integrity of luxury retail, offering over 100 international and local designer brands while Ashluxe continues to push boundaries in streetwear fashion.

The clean-up was carried out in partnership with LAWMA, which helped identify the areas most in need of intervention. Ashcorp also provided durable recycling bins to support ongoing waste collection efforts in those zones, with the aim of encouraging long-term community responsibility.

Ashcorp continues to explore ways to embed environmental awareness into its operations and will continue to take meaningful steps in support of sustainability.