• Friday, February 23, 2024
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BusinessDay

Workforce Management Centre rebrands for better services delivery

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Workforce Management Centre – a Management Consulting Firm offering Business & HR Consulting, Learning, Talent Management and Outsourcing services- has unveiled its new corporate identity following an organisation-wide transformation initiative.

As a result, the company has changed its name from Workforce Management Centre to Workforce Group, and introduced a new logo to convey the company’s strong and unique value proposition.

Member firms of Workforce Group are consultants to some of Nigeria’s most important and interesting companies, delivering value across diverse areas such as strategy, learning, human capital and outsourcing services.

Founded in 2004, Workforce Group has built a firm uniquely positioned to assist businesses in their quest to create sustainable value for their customers and stakeholders. Leveraging on cross-industry and cross-functional expertise, Workforce Group partner with clients to advance their businesses by providing their people and solutions that raise organisations performance and serve their long term objectives through four major strategic business units –Winstitute, StratOrg Consulting, Workforce Outsource, and Workforce Select.

Speaking at a recent press briefing to officially announce the name change, Bolaji Olagunju, CEO/Lead Consultant of Workforce Group, together with the senior management team, explained that the rebranding decision was informed by the need to ensure the new brand reflects the broad range of services the company provides as well as to realign the service and product offerings of the firm to allow for better focus, depth, quality, responsiveness and value for money.

Workforce Group serves private and public sector organizations in Nigeria and the West African Sub-region across various industry sectors, proffering high value solutions that deliver superior performance.

Olagunju said “Workforce Management Centre celebrated her 10th year anniversary in 2014 and naturally, we spent some time reflecting on our past, reviewing our present and considering our future. We wanted to get at the core of what made our firm the professional services firm it is today and what will shape our tomorrow. The result was a restructured, more nimble organisation and anew corporate identity which we are unveiling today.”

Workforce Management Centre was founded in 2004 with its sole service being recruitment and selection at the time.

“Today, the company’s offerings have been expanded to include 4 distinct sub brands/lines of business; Workforce Institute: Learning, Performance and Research; Stratorg Consulting: Strategy and Organisation Transformation; Workforce Select: Talent Sourcing, Assessment and Verification; and Workforce Outsource: Onsite and Virtual Employee Outsourcing,” he noted.

“With this rebranding comes a strengthening of our value proposition and how we are structured to serve our clients, providing us with the ability to deliver best-in-class interventions across several crucial, high value areas of needs”, said TayoAduloju, Deputy Managing Director and Head of Institute of Workforce Development, the public sector practice of the Workforce Group.

Foluso Aribisala, Executive Director and the Head of Workforce Institute, said  “Our logo might look different outside, but nothing about the way we partner with our clients is changing on the inside – except a renewed commitment to serve them even better than we have ever done. Our goal remains to continue providing our clients with high quality, responsive and value based services.”

Over the past decade, the company has built a track record of working with leading organisations across Nigeria to design and implement Business and Workforce Management solutions that help clients meet their business objectives. From large multinationals, to small and medium size enterprises in various sectors such as Financial Services, Telecommunications, Oil & Gas, FMCG, Hospitality, Retail, Public Sector, Workforce Group is one of the few wholly owned Nigerian companies that deliver quality that is at par with global consulting counterparts.

Meanwhile, Olagunju thanked the firms’ esteemed clients for being an integral part of the company’s journey. “This is an exciting moment and important milestone for our firm and as we emerge into this exciting phase of growth, I would like to take this opportunity to thank our loyal clients, because without your support, this important evolution of our company would not have been possible. We are delighted that you’ve been a part of our 11-year history and we eagerly look forward to another decade (and many more) of strategic partnership.”

 

Iheanyi Nwachukwu