• Tuesday, March 05, 2024
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Vitafoam unveils two products to boost shareholder value


Determined to widen its product portfolio and boost shareholder value, Vitafoam Nigeria Plc yesterday unveiled two new products  called Vitafoam  Early Days Breastfeeding and Pillows.
The products, described as unique, and targeted at reducing infant mortality in Nigeria were unveiled yesterday by the Lagos State First Lady, Mrs Bola Ambode at the World Breastfeeding Week in Lagos.
Speaking at the colorful ceremony, Vitafoam’s Group Managing Director, Taiwo Adeniyi explained that the products were introduced to prevent hazards associated wth Breastfeeding.
Adeniyi who reiterated the company’s commitment to production of innovative products to enhance shareholder value noted that the company had transcended beyond mattresses and pillows to production of quality baby soft and hard furniture, pregnancy pillow, bed sheet collection, baby cot, play mat and everything that creates total comfort for the mother and the child.
According to him, Vitafoam introduced  to maintain proper position for breast feeding devoid of back pain and  unnecessary body exposure while breastfeeding in the public.
Speaking at the unveiling ceremony,  the Lagos State’s First Lady, Bola Ambode explained that Vitafoam Nigeria Plc had been at the forefront of products aimed at reducing infant mortality in Nigeria. Ambode who was represented by Mrs Ladun Ogunbaniro stated that Vitafoam’s Board and Management should be appreciated as a good corporate citizen which constantly produces products that address human problems. Mrs Ambode called on the government and other employers of labour to support the initiatives in order to have a better society.
She reiterated that Lagos State government had increased the maternity leave from three months to six months while there is 10-day paternity leave as a support for proper child care.
Earlier in his address, Vitafoam’s Group Managing Director, Taiwo Adeniyi explained that the company had expanded its products’ portfolio from being a manufacturer of just mattresses and pillows into a foremost producer of ultimate comfort products.  According to him, Vitafoam has ventured into production and supply of flexible, semi rigid and rigid polyurethane foam products including furniture, bed and beddings. This expansion gave birth to some of its current subsidiaries: Vitapur, Vitagreen, Vitasco and Vitabloom”, he said.
Commenting on the World breastfeeding Week, Adeniyi noted that the company’s support for the week culminated into its production of products that ensure that mother’s breastfeed their babies in comfort either in the private or public. “…We produce quality baby soft and hard furniture like the pregnancy pillows, bed sheet collections, pillows, baby cot, play mat and everything that makes the mother and their babies experience total comfort”, he said.
Adeniyi commended the Lagos State Government for granting six-month maternity leave as a support for the mothers that are breastfeeding their children.
In her keynote address, the Guest Speaker, Zainab Immam, a consultant pediatrician explained that by the World Health Organistaion’s standard, a baby must enjoy a six-month exclusive breast feeding. While it must not be less than three months at the minimal.
Lagos Island Hospital’s Medical Director, Lawson Imosun thanked Vitafoam’s Board and Management for the continued support for programmes aimed at reducing child mortality in Nigeria and urged other corporate organisations to replicate the same.
Gifts relating to breast feeding were distributed after unveiling of Vitafoam’s new products.