VFD Group set to redefine brand-customer relationships

VFD Group is set to redefine brand-customer relationships with the inaugural Bvndle Rewards Festival, Africa’s first-ever loyalty and customer appreciation extravaganza.

The festival will feature exclusive keynote sessions, customer appreciation awards, and curated experiences that turn engagement into artistry.

From visionary CEOs to cultural trendsetters, the gathering will dissect loyalty through the lenses of technology, culture, and human connection, all culminating in a show-stopping live concert.

For businesses, it’s an unprecedented chance to deepen bonds with high-value audiences; for customers, it’s a stage where their devotion takes centre stage.

Spearheaded by its subsidiary, Bvndle Loyalty Limited, the two-day event, which takes place on November 14–15 units over 5,000 attendees, 70+ global thought leaders, and top brands for an immersive celebration of meaningful connections.

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The festival offers sponsors unrivalled access to high-value consumers and industry leaders, with bespoke activations and co-branded opportunities to drive measurable brand affinity and long-term loyalty. Backed by VFD Group’s proven track record and strategic alliances, the event is poised to become Africa’s benchmark for customer experience excellence.

“True loyalty transcends points and rewards. It is the silent pact between brands that dare to excel and customers who choose to believe,” said Nonso Okpala, Group Managing Director & CEO at VFD Group Plc.

“This festival is our boldest statement yet: that in a world of fleeting transactions, Africa will lead the way in honoring lasting brand/customer relationships. We’re not just hosting an event; we’re igniting a movement where every handshake, every conversation, and every shared moment becomes a building block for the future of commerce.”

With a blockbuster speaker lineup and surprise performances to be unveiled in the coming weeks, the Bvndle Rewards Festival promises to be the continent’s most iconic loyalty showcase, a symphony of innovation, recognition, and celebration.

Iheanyi Nwachukwu

Iheanyi Nwachukwu, is a creative content writer with almost two decades journalism experience writing on banking, finance, capital markets, and tax. The multiple awards winning journalist is Assistant Editor, BusinessDay. Iheanyi holds BSc Degree in Economics from Imo State University; Master of Science (MSc) Degree in Management from University of Lagos. Iheanyi has attended several work-related trainings including (i) Advanced Writing and Reporting Skills (Pan African University, Lagos); (ii) News Agency Journalism (Indian Institute of Mass Communication {IIMC}, New Delhi, India); and (iii) Capital Markets Development and Regulations (International Law Institute {ILI} of Georgetown University, Washington DC, USA). Other trainings Iheanyi attended include: Economic/Political Risk Analysis (By Thomson Reuters Foundation); International Financial Journalism (IFJ) (By PMA Media Training, UK); Effective Business Writing Skills (By Phillips Consulting); Reporting on Corporate Governance (By International Finance Corporation (IFC) & Thomson Reuters Foundation UK); etc. In addition, he has participated in high-level economy & markets events in Dubai, South Africa, Morocco, and other African countries like Zambia, Ghana and Gambia.