UAC Nigeria plc has introduced a refreshingly different magazine entertainment programme on TV as part of its commitment to touching lives of its consumers.
The programme ‘UAC Soccer La1/2 Lines’ is a 30- minute TV offering that addresses major and current issues in football in an imitable presentation style. Its uniqueness stems from the fact that core issues around football are thoroughly analyzed and discussed with heavy dose of comedy.
At the media presentation of the new programme in Lagos recently, Joe Dada, Executive Director, Corporate Services, UAC of Nigeria Plc, said UAC Soccer La1/2 Lines is a product of creative thinking borne out of the desire to introduce a platform that offers football fans more fun and as well, deepens their knowledge of the game.
Dada explained that the new programme is replacing UAC La1/2 Hour, a comedy show which had been on air for over fourteen quarters and which provided insight into the prevailing socio-economic issues in a light-hearted manner, hitting home salient points amid laughter. The recourse to football, he said, is to offer Nigerians more delight on the game they are very passionate about.
He maintained that memorable moments await football lovers who desire to keep a tab on the latest developments in football on a platform that offers more excitement through its unique delivery.
“Exciting times await football lovers on UAC Soccer La1/2 Lines as major football leagues around the world enter crucial stages and also as football world’s attention shifts to FIFA-organized 2014 World Cup in Brazil. Each episode will offer a well-packaged football magazine programme creatively laced with humour. The show will definitely be a 30-minute jolly ride into the world of soccertainment, a must watch for everyone,” Dada assured.
Anchored by some of the best comedians and seasoned football analysts in the country, UAC Soccer La1/2 Lines will be on air every Monday at 8:30pm on NTA Network and everySaturday at 11:30am on STV.
The segments of UAC Soccer La1/2 Lines, according to Dada, are very interesting. From Line Up – a summary of the programme rundown for the week; On The Pitch – a panoramic view and detailed analysis of core issues in football world; From Brazil – segment dedicated to activities around FIFA Brazil 2014 World Cup, to Catch Them Young – a segment centered around football development and education and the need for sportsmen and women to be educated in order to be in charge of their destinies – post-fame or in retirement, each segment offers real entertainment amid providing basic information in the world of football.
He said “the Nigerian TV audience can be rest assured that we will dig deep always – through innovative and creative ways – to give them only the very best in television programming and viewership.”
By: Daniel Obi
