Terra Cube, a brand of Tropical General Investments (TGI) Group, has received two awards for its innovative contributions to Nigeria’s food industry.
According to a statement, the company won the Grand Prix award and the best campaign of the year 2023, at the LAIF Awards and ADVAN African awards respectively across all brands and categories in the country.
Probal Bhattacharya, chief marketing officer of TGI Group, said in the statement that he was immensely proud to have achieved this record-breaking recognition for the Terra Seasoning Cube Campaign.
“Our commitment to innovation, creativity, and delivering unparalleled quality remains unwavering. As we celebrate these achievements as the best overall campaign for 2023 at the prestigious LAIF and ADVAN awards, we look ahead with enthusiasm, excited about the possibilities that the future holds for Terra Cube and the innovative contributions that we will continue to make within the industry,” he said.
The company said its marketing journey began around a year ago with a vision to disrupt, innovate and captivate.
“Fueled by a passion for storytelling and an unwavering commitment to pushing boundaries, the brand sought to create not just a winning advertising campaign but an experience that resonated deeply with audiences,” it said.
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