Taxify launches new campaign, urges young Nigerians to get PVC

Taxify, Nigeria’s ride-hailing company has announced a new campaign to inspire more young Nigerians to get involved with the political structure in Nigeria by urging them to get their Permanent Voters Card (PVC). This millennial targeted campaign is powered by a website www.mypvcjourney.com.  

By logging on the website, users can locate the closest PVC centers, pledge to complete the PVC registration process and get a free ride to their selected center.

Uche Okafor, Taxify’s City Manager, in a statement said “We believe cities and countries work best when everybody has a say. We are excited by the conversations happening both on and offline. Young Nigerians are perhaps for the first time interested in taking charge of their futures and in celebration of this year’s Democracy Day, we want to make the journey to getting a PVC hassle free for everyone,” said Okafor.

According to Okafor, everyone can take advantage of Taxify’s offer by visiting www.mypvcjourney.com to find their PVC center, enter current location and get directed to a PVC locator with a list of centers closest to them. “Take the pledge to complete the process and Taxify will send you an email showing the centers operating hours and offering a free ride code to your designated PVC Registration Centre,” Okafor stated.

Taxify has said it would continue to push messages directing users to register with the following campaign slogan, “What could you do in the three minutes it takes for your Taxify to arrive? How about starting the process of getting your PVC? Around two-in-every-three eligible 18- to 26-year-olds are still not registered. Put simply, that means they are missing out on having their say.”

The tech-driven company has already proven that it can seamlessly connect drivers to riders via its app; it remains to be seen if it can also move more people to get involved in the political process in the coming years.