Determined to provide customers including parents and educational institutions with an end-to-end back-to-school shopping experience, SKLD Limited has officially opened a new retail Skit shop in Surulere Lagos.
The new retail outlet, which is the 7th in the company’s chain, is aimed at addressing the gap in the aggregation of back-to-school supplies in a more creative and efficient way.
SKLD Limited has through its investment in e-commerce platforms and infrastructure, leveraged technology to push its products into the market without having to get people to come to their physical stores.
Speaking at the official opening of the retail outlet in Lagos, Temilola Adepetun, managing director, SKLD Limited, said the company was set up to address largely the supply chain issues around back-to-school educational supplies.
According to her, the company is a specialised retail outfit that is focused on education, office supplies and lifestyle.
She said the idea is to tap into the company’s captive audience by bringing to them things that they would be looking for in one place with added convenience.
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Adepetun noted that during the pandemic, the company learned the need to diversify into other items including lifestyle products and office products to reach out to new markets.
Tayo Osiyemi, deputy managing director of the company, said the vision of the company in terms of retail expansion, is to make use of the various opportunity provided in terms of the market capacity.
“The idea of expansion for the company is to go in search of communities where we have not established our presence and make them our captive market,” he said.
Commenting on the choice of Surulere as the location, Osiyemi said the strategy around locating the store is because the area is a highly populated community with a lot of young and upwardly mobile people.
According to him, the company’s strategy is to focus on a space with enough schools for education and learning, offices and then lifestyle with families, and fun.
On the company’s long-term strategy for growth, Osiyemi said part of the strategy was to build partnerships with schools where their stores are located to enable the schools direct traffic to the stores.
“We intend to do penetrative marketing, whereby we look at different communities and estates and offer them specific discount offers that will drag parents and students to our stores,” he said.
