• Monday, December 04, 2023
businessday logo


Simba unveils TVS King Deluxe Plus iTouch 3Wheeler in Enugu, Asaba

Simba unveils TVS King Deluxe Plus iTouch 3Wheeler in Enugu, Asaba

Simba TVS, a leading tricycle (Keke) distributor in Nigeria, has unveiled the TVS King Deluxe Plus iTouch, the latest version of its innovative three-wheeler vehicles at two impressive launch ceremonies in Enugu and Asaba. This comes on the heels of a very successful national launch held in Lagos in December last year, furtherance to the organisation’s efforts in enhancing last-mile commute for Nigerians and boost earnings of keke operators.

Speaking at the ceremony in Enugu, Rana Sandeep, Regional Business Manager, South-East at Simba Group, revealed that “PLUS” means more convenience, more comfort, more earnings and more security, stressing that the TVS King Deluxe Plus iTouch will ensure operators maximize their earning with more than 10 additional features added to the keke such as the iTouch start for smooth silent staring of the keke, strengthened chassis, longer and more convenient driver seats, triple filter and so much more.

According to him, “The TVS Deluxe Plus iTouch comes with the patented Integrated Starter Generator (ISG) Technology, the very first time in the 3 wheeler segment. The ISG or iTouch has several benefits such as: the feather-touch start and stop which is noiseless and smooth, fewer parts to worry about with the removal of the starter motor which reduces cost of maintenance, next-gen technology for fuel savings especially when starting and stopping multiple times in traffic.”

Read also: How CarsPlenty redefines Nigeria’s automobile Industry

On how ISG improves battery life, he explained that unlike the conventional starter motor system, the ISG gives power directly to the magneto which then rotates the crankshaft making the start instantaneous and requiring much less battery power, which, according to him, results in about 30 percent increase in the battery life.

Also speaking at the event, the divisional head of marketing for Simba TVS, Taiwo Akinpelu, in his welcome address, said Simba TVS has remained committed to bridging the gap of last-mile transportation for passengers and goods in Nigeria adding that three-wheelers play a tremendous role in the mass transit scheme as they fill the last-mile gap, taking passengers and goods from major bus stops to their final residence.

Akinpelu noted that the comfort of the driver is of great concern whether he is driving or resting. The TVS King Deluxe Plus iTouch, he said, offers comfort to the rider’s back, relaxing both arms during each trip along with the thoughtfully designed split seat which is foldable to allow the rider to operate the emergency backup hand starter when required.

He revealed that the TVS King Deluxe Plus iTouch comes with thicker and stronger B & C Pillar tubes making the vehicle look and feel solid and sturdy. The B & C Pillars are now 60 per cent thicker, bend resistant, rugged, and supportive for passengers to get in and alight from the keke.

“As an organisation, we are committed to supporting Nigeria’s socio-economic growth aspirations. This latest effort underscores our resolve to continually contribute to the promotion and attainment of improved transportation system, trade, commerce and commercial activities in the country,” said Akinpelu.